Responsibilities

• Build, execute, and maintain demand generation campaigns within the marketing automation platform, including email, nurture, events, and integrated digital programs.
• Translate campaign strategy and requirements into accurate technical execution, ensuring proper setup of workflows, triggers, scoring, and lead lifecycle stages.
• Manage audience segmentation and targeting to ensure campaigns reach the right buyers at the right time, leveraging firmographic, behavioral, and intent data.
• Ensure accurate lead capture, routing, and handoff to sales by maintaining alignment with CRM systems and sales operations processes.
• Perform quality assurance and testing on all campaigns prior to launch to validate logic, personalization, tracking, and data flow.
• Monitor campaign performance and operational health, troubleshooting issues related to delivery, data integrity, or system errors.
• Maintain campaign documentation, naming conventions, and operational standards to support scalability and consistency across programs.
• Advise internal teams and stakeholders on best practices for marketing automation, campaign design, and audience segmentation to maximize campaign impact.
• Collaborate with marketing managers, content and creative teams to align campaign objectives and target audiences.
• Continuously evaluate and refine campaign processes, leveraging data and industry benchmarks to drive innovation and performance.

Requirements

• 6+ years of experience in digital campaign operations or digital marketing, with hands‑on experience executing demand generation campaigns within a marketing automation platform.
• High School Diploma or GED required

Preferred

• Strong proficiency with enterprise marketing automation platforms (e.g., Marketo, HubSpot, Eloqua, Pardot, Emarsys), including campaign builds, workflows, and troubleshooting.
• Solid understanding of B2B demand generation concepts, including lead management, nurturing, scoring, and pipeline attribution.
• Exceptional project management skills with the capability to manage multiple high-stakes projects simultaneously and ensure their successful completion within scope, time, and budget constraints.
• Strong analytical prowess, with the ability to interpret complex data sets and translate them into actionable marketing strategies.

Benefits

• Cintas offers comprehensive and competitive medical, dental and vision benefits, with premiums below the national average. We offer flexibility with four different medical plan options; one plan is offered at zero cost.
• Competitive Pay
• 401(k) with Company Match/Profit Sharing/Employee Stock Ownership Plan (ESOP)
• Disability, Life and AD&D Insurance, 100% Company Paid
• Paid Time Off and Holidays
• Skills Development, Training and Career Advancement Opportunities