Marketing Associate (Bilingual: Chinese)

New York City, NY (On-site)

$55K/yr – $70K/yrEntry Level1+ years expFull time

Posted 2 weeks ago

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Job Summary

You will own the end-to-end referral development and community outreach program, leading partnerships, outreach material creation, and visibility efforts to grow patient census and brand presence.

Own referral-network strategy and execution
Lead outreach and collaborative marketing efforts with branding

Job Description

Responsibilities

Obtain referrals from existing referral sources and follow up to ensure patients are enrolled with the agency
Build strategic partnerships and develop techniques to attract new clients in the industry
Schedule and present information about True Care’s programs and services to community organizations, including doctors’ offices, hospitals, nursing homes, independent living facilities, planning boards, and other healthcare professionals
Utilize marketing strategies and techniques to attract new patients
Research and participate in health and wellness fairs throughout New York City; coordinate partnerships with different health agencies with long-term impact goals in mind
Attend community events as needed
Develop compelling and concise outreach materials in collaboration with the Branding department
Demonstrate thorough knowledge of the agency, including our vision, mission, and values; the services we provide; and how we differentiate ourselves from other home care agencies
Provide monthly reports on outreach efforts
Perform other related marketing duties as assigned

Requirements

This role requires up to 75% travel within New York City; having a car is required
Bilingual in Mandarin and/or Cantonese is required
Knowledge and experience with computer applications, including Salesforce and Excel
Excellent sales and marketing, communication, time management, and organizational skills
Self-driven with strong business development goals and the ability to execute plans to achieve desired outcomes
Clean, professional image, behavior, and demeanor are expected at all times
Maintaining standards of high quality customer service

Preferred

High school diploma/College degree in a related business field preferred
Knowledge of and experience in the Home Care Private Client sector is a plus
At least 1 year of outreach, marketing, or home care experience is highly preferred