Responsibilities - Film and edit short-form videos optimized for Instagram Reels, TikTok, and Youtube Shorts - This is a hands-on, on-camera role - you’ll concept, create, and star in content while managing day-to-day publishing and community engagement - Support influencer relations including outreach, coordination, and ongoing partnership management - Develop content to support promotional sales, product launches, and events - Stay updated on social media trends and opportunities to position Johnny B. and Color Edge Hair Care at the forefront of the hair care industry - Track performance metrics and recommend optimizations - Communicate with educators, influencers, and beauty professionals - Ensure brand consistency in messaging, voice, and aesthetics across all platforms Requirements - 2-3 years producing short-form social video content for a beauty/lifestyle brand either with in-house, agency, or as an independent creator - Has a sharp eye for trends, and knows how to balance brand voice with internet culture - Compelling storyteller with strong copy and communication skills - Ability to multitask, prioritize projects, and communicate progress under tight deadlines - Should be comfortable interpreting data, comprehending analytics based on qualitative and quantitative data - Maintain an acute attention to detail with the ability to pick up on details before anyone else does - Experience shooting on iPhone and editing in CapCut or similar - Comfortable appearing on camera and serving as an on-screen representative of the brand - Self-directed, fast-moving, reliable, and easy to collaborate with Nice to have - Bilingual (English/Spanish) - Experience with Social Media Scheduling Tools, CapCut, and Google Suite - Passion for beauty - haircare knowledge highly preferred