Marketing Assistant - Riverhead Books (Hybrid) at Penguin Random House | New York City, NY

Penguin Random House

Marketing Assistant - Riverhead Books (Hybrid)

New York City, NY (Hybrid)

Salary Not AvailableEntry LevelFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Support the marketing workflow across brand and title campaigns, with heavy admin, research, and influencer logistics tied to book promos and partnerships.

Assist Marketing Director and team on brand and title campaigns, while maintaining internal databases.
Develop creative programming for the book community, newsletters, partnerships, and influencer mailings.
Conduct consumer research and manage reader requests plus materials for sales meetings and activations.

Job Description

Assist the Marketing Director with general administrative support, including incoming requests from the Sales, Editorial, Managing Editorial, and Art departments.
Assist the full marketing team on both brand and title-specific marketing and promotional campaigns.
Work with the team to develop creative programming for our book community (including our newsletters, our newspaper The Eddy, brand partnerships, and more).
Update, organize and maintain internal marketing database systems.
Conduct consumer research and contribute to Riverhead’s social media platforms, which include Twitter, Facebook, Instagram, TikTok, LinkedIn, and Goodreads.
Coordinate category specific promotions and sweepstakes.
Coordinate materials in preparation for sales meetings and other internal activations.
Manage our reader request program and execute creative influencer mailings from the office and through the warehouse.
Organize incoming marketing materials, galleys and finished copies that arrive in the office.

Penguin Random House

3.8 Glassdoor

Our mission is to ignite a universal passion for reading by creating books for everyone. We believe that books, and the stories and ideas they hold, have the unique capacity to connect us, change us, and carry us toward a better future for generations to come.Penguin Random House, the world’s largest trade book publisher, employs more than 11,000 people globally. With more than 300 imprints and brands on six continents, Penguin Random House comprises adult and children’s fiction and nonfiction print and digital English- German- and Spanish-language trade book publishing businesses in more than 20 countries worldwide. With over 16,000 new titles, and more than 700 million print, audio and eBooks sold annually, Penguin Random House’s publishing lists include more than 80 Nobel Prize laureates and hundreds of the world’s most widely read authors.Penguin Random House was formed on July 1, 2013, upon the completion of an agreement between Bertelsmann and Pearson to merge their respective trade publishing companies. As of April 1, 2020, Bertelsmann is full owner of the company. Visit http://global.penguinrandomhouse.com/

Founded in 2013

New York, New York, USA

9.6K employees (5,098 in marketing)

www.penguinrandomhouse.com

67% recommend to a friend

83% CEO approval