Responsibilities

• Assist with events, pop-ups, and brand activations
• Coordinate setups and brand displays
• Help manage social content during events
• Support influencer and partnership activations
• Ensure brand presentation is consistent and elevated
• Assist in developing and implementing multichannel marketing strategies across digital platforms including social media, email marketing, and print advertising
• Support content creation efforts, including copywriting for blogs, social media posts, and promotional materials
• Manage social media accounts to increase engagement and brand awareness using platforms like Facebook Advertising and performance marketing techniques
• Conduct market research to identify trends, competitive analysis, and target audience insights for B2B and e-commerce campaigns
• Optimize website content using SEO best practices within WordPress and HTML to improve search engine rankings
• Help coordinate advertising sales initiatives and contribute to product management activities
• Utilize marketing automation tools to streamline campaigns and track performance metrics with Google Analytics
• Assist in budgeting tasks related to campaign planning and resource allocation
• Support the creation of visual content using Adobe Creative Suite for digital campaigns and print advertising
• Monitor campaign performance through analytics tools to recommend improvements and optimize ROI

Requirements

• Prior experience or coursework in digital marketing disciplines such as SEO, content marketing, or social media marketing is preferred
• Familiarity with advertising platforms like Facebook Advertising and Google AdWords is advantageous
• Knowledge of analytics tools including Google Analytics and experience with performance marketing strategies is a plus
• Basic understanding of HTML, WordPress, and email marketing platforms will be beneficial
• Strong research skills combined with excellent copywriting abilities are essential
• Experience with Adobe Creative Suite (Photoshop, Illustrator) for creating visual content is desirable
• Previous exposure to B2B marketing or product management roles will be considered an asset