Marketing Assistant Manager (E-commerce, Bilingual Chinese Required)

Los Angeles, CA (On-site)

$100K/yr – $120K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive Synear’s D2C/e-commerce growth by setting up storefronts, optimizing listings, and coordinating cross-functional operations.

  • Own storefront setup, product listings, pricing, and inventory for D2C channels.
  • Must-have: 5+ years in e-commerce with D2C operations and pricing/margin expertise.
  • Standout: Cross-functional collaboration across marketing, logistics, and sales to enable omnichannel growth.

Job Description

Responsibilities

  • Lead the setup and growth of Synear’s D2C and e-commerce channels, including storefront creation, product listings, and optimization.
  • Manage day-to-day e-commerce operations, including pricing, promotions, and inventory coordination.
  • Analyze sales performance, conversion rates, and customer behavior to drive revenue growth.
  • Support cost estimation and margin analysis, including product pricing, shipping costs, and platform fees.
  • Collaborate with internal teams to establish in-house logistics workflows, including order fulfillment, warehousing, and shipping processes.
  • Assist in developing and executing integrated marketing plans across digital, e-commerce, events, and in-store channels.
  • Support traffic generation strategies for D2C channels (paid ads, social media, influencer collaborations, etc.).
  • Oversee event planning and execution for trade shows, roadshows, and promotional activations.
  • Supervise and support junior marketing staff or interns as needed.
  • Partner with Sales to support key account promotions and omnichannel campaigns.

Requirements

  • Bachelor's degree in Business, Marketing preferred
  • Strong communication skills, Bilingual in English and Mandarin required
  • At least 5 year of E-commerce experience, food industry preferred
  • Hands-on experience with D2C or e-commerce operations, preferably building or managing online stores.
  • Strong understanding of e-commerce sales, pricing strategy, and cost structure (COGS, shipping, platform fees, margins).
  • Familiarity with logistics, warehousing, and fulfillment processes.
  • Experience with platforms such as Shopify, instacart, or similar is preferred.
  • Detail-oriented with strong analytical and problem-solving skills.
  • Ability and willingness to travel throughout assigned sales territory domestically and/or internationally as needed
  • Valid driver's license and clean driving record

Preferred

  • Experience with platforms such as Shopify, instacart, or similar is preferred.
SYNEAR FOODS USA logo

SYNEAR FOODS USA

Founded in 1997, Synear Food Co. Ltd with our team of 15,000 employees and covering an area of more than 750,000 sq meters in 12 manufacturing facilities, we are one of the largest and most well-known frozen food brands in China. Our annual production capacity is over 700,000 tons, supplying over 300 frozen products under 6 categories: dumplings, steamed buns, rice balls, wontons, snack food, and rice dumplings. Synear dominates almost 30% market share of China’s frozen food market. We are China’s top 500 most valuable brand (source: World Brand Lab); and honored to be the exclusive supplier of frozen food for the Beijing 2008 Olympic Games. We take pride in our ability in innovation and supreme quality of food production. As of right now, we are the leader of Food Safety in China: ISO9001, ISO22000 certifications, approved by FDA and BRC. Since 2003, Synear’s overseas market has developed steadily. Its business covers Asia-Pac, Europe, and North America. Our customers cover more than 50 countries including USA, Canada, UK, France, Germany, Italy, Russia, South Korea, Japan, Thailand, and the Philippines. The business channel covers large supermarket chains, foodservice chains, ethnic supermarkets, wholesale distribution and other types. It is the first Chinese well-known frozen food brand to have a manufacturing presence in the United States. Synear Foods USA was established in 2015. The 190,000 sq ft plant is in Chatsworth, a neighborhood in the northwestern San Fernando Valley of Los Angeles, California. The facility has multiple dumpling production lines and SQF Level 3 certified. Distributing (under “Synear” brand) to Asian stores nationally, including 99 Ranch, H-Mart, and Great Wall among others, we are focused on high-quality ingredients and constant innovation, actively launching new products of the best flavor with families in mind.We are committed to serve all our customers around the globe and devoted to bringing the hometown flavor to your home.

Founded in 2018
Los Angeles, California, USA
40 employees (5 in marketing)

Traffic Signals

Monthly Visitors
4.3K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~40

Marketing Team

Marketing Team Size
5 (13% of company)