Responsibilities

• Develop campaigns and strategies to increase 22 West Media’s community and campus presence.
• Establishes marketing plan with the Social Media Assistant and communicates consistently to ensure cohesion including the upkeep of a content spreadsheet.
• Collaborates with external vendors, Advertising Assistant on promotions, events, marketing campaigns and specific design projects.
• Integrates new technologies into the website and social media accounts.
• Assists in answering or forwarding to management any web and social media site-related questions from users and maintains an active social media presence for 22 West Media.
• Communicate with other personnel regarding technical requirements of website and upcoming projects or events related to website.
• Works with the Distribution Assistant to get marketing materials out to the campus and community.
• Analyzes traffic on website and social media accounts and recommends changes.
• Provides a monthly report on the statistics of 22 West social media and website visits.
• Provides technical support and participates in employee website and social media training.

Requirements

• Completion of one year of college; or three to six months marketing-related experience and/or training; or equivalent combination of education and experience.
• Must be a current and active CSULB student enrolled in a minimum of 6 units.
• Knowledge of Hootsuite Social Media Management Platform for Facebook, Instagram and Twitter.
• Understanding of how to write for SEO.
• Must be able to tactfully interact with a diverse group of students and staff.
• Must have excellent customer service skills.

Preferred

• Previous volunteer experience with 22 West Media preferred.