Responsibilities

• Through the use of statistical modeling, data mining, and other best practices, the Marketing Analytics Specialist will provide quantitative analysis of marketing campaigns and initiatives. By leveraging a broad analytical skillset, the analyst helps to report Marketing results to the business.
• Manages large-scale marketing initiatives in conjunction with vendors, web teams, IT, and back-end development.
• Responsible for collaborating cross-functionally to ensure agent experience is maintained through all development phases, both internal and external.
• Works on segmented messaging and promotional marketing messages as needed.
• Presents system and strategy updates to both internal and external audiences.
• Maintain and develop appropriate analysis and statistical models for marketing evaluation
• Maintain and create performance reports to guide continuous improvement on direct mail and digital performance digital campaigns.
• Ensure consistent testing and analysis with proper test design on performance marketing campaigns (i.e. direct/digital marketing).
• Performs queries and stored procedures against databases, DB2, SQL Server and MS Access Delivers ad-hoc data requests.
• Understand internal clients' objectives (direct marketing and performance digital), processes, and products in order to make educated recommendations on changes to campaign approaches.

Requirements

• High school diploma or equivalent required.
• Bachelor’s degree preferred in marketing, business, statistics, or related field, or equivalent combination of education and experience.
• Minimum 2 years experience developing reports and analyzing information for presentation.
• Professional Statistical/mathematical modeling experience preferred
• Strong communication and analytical skills Proficiency in SQL and familiarity with R, SAS, Pipeline, or similar statistical software preferred.

Benefits

• Bonus Opportunity (based on Company and Individual Performance)
• 401(k)
• Medical
• Dental
• Vision
• Health Savings and Flexible Spending Accounts
• Life Insurance
• Paid Time Off
• Paid Parental Leave
• Tuition Assistance