Director, Analytics Standards & Impact Measurement
Novartis ACC
USA (Remote)
$195K/yr - $361K/yrIn-houseFull-timeDirector/executive10+ years exp.
7 hrs ago
Marketing Analytics Specialist - Email Campaigns & Distribution
Phoenix, AZ (Hybrid)
Salary Not AvailableMid Level2+ years exp
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive data-driven marketing analytics and campaign optimization for a Farmers marketing program.
- Own quantitative analysis of campaigns and report results to stakeholders.
- Must-have: Salesforce Marketing Cloud with AMPScript, HTML/CSS, and SQL experience.
- Standout: End-to-end campaign automation with Journey Builder, Automation Studio, and external integrations.
Job Description
Responsibilities
- Provide quantitative analysis of marketing campaigns and initiatives using statistical modeling and data mining.
- Report Marketing results to the business.
- Email and Landing Page Development: collaborate with Design Team to create targeted, responsive email campaigns within Salesforce Marketing Cloud or other platforms using AMPScript, HTML, CSS; ensure cross-browser and email client compatibility and deliverability.
- Collaborate with business unit teams to translate campaign objectives into technical email solutions and monitor performance metrics to optimize email strategies.
- Campaign Automation, API Integrations & Customizations: create automated Journeys using Journey Builder and Automation Studio; configure triggers, personalize experiences, and integrate with external systems; build custom integrations to streamline data exchange and automate workflows.
- Maintain and develop appropriate analysis and statistical models for marketing evaluation.
- Maintain and create performance reports to guide continuous improvement on direct mail and digital campaigns.
- Ensure consistent testing and analysis with proper test design on performance marketing campaigns.
- Perform queries and stored procedures against databases (DB2, SQL Server, MS Access).
Requirements
- High school diploma or equivalent required.
- Minimum 2 years experience developing reports and analyzing information for presentation
- Experience with Salesforce Marketing Cloud using Email Studio and AMPScript required.
- Performs queries and stored procedures against databases (DB2, SQL Server, MS Access).
- HTML and CSS proficiency (not required but mentioned as preferred).
- Configure triggers, personalize experiences and integrate with external systems; build custom integrations to streamline data exchange and automate workflows.
Preferred
- Bachelor’s degree in marketing, business, statistics, or related field (preferred).
- HTML and CSS proficiency (preferred).
- Proficiency in SQL (preferred).
- Experience with Salesforce Marketing Cloud including Journey Builder and Automation Studio (preferred).
- Distributed Marketing and Marketing Cloud Connect familiarity (preferred).
Benefits
- Farmers offers a competitive salary commensurate with experience, qualifications and location.
- Bonus Opportunity (based on Company and Individual Performance)
- 401(k)
- Medical
- Dental
- Vision
- Health Savings and Flexible Spending Accounts
- Life Insurance
- Paid Time Off
- Paid Parental Leave
Farmers Insurance Group
Farmers Insurance Group is an American insurer group of automobiles, homes and small businesses and also provides other insurance and financial services products. Farmers Insurance has more than 48,000 exclusive and independent agents and approximately 21,000 employees.
Traffic Signals
Monthly Visitors
4.2M
Monthly Google Ads Budget
$10.3M
Traffic Source Mix
Search
25.9%
Direct
63.7%
Referral
9.7%
Social
0.3%
Paid
0.4%
Headcount Trend
Current headcount: ~64
Marketing Team
Marketing Team Size
1 (2% of company)
