Responsibilities

• Through the use of statistical modeling, data mining, and other best practices, the Marketing Analytics Specialist will provide quantitative analysis of marketing campaigns and initiatives.
• By leveraging a broad analytical skillset, the analyst helps to report Marketing results to the business.
• Email and Landing Page Development. Collaborate with Design Team to develop targeted, responsive email campaigns within Salesforce Marketing Cloud platform or/and various email platforms, using coding language like AMPScript, HTML and CSS to create email templates and dynamic content which is visually appealing, brand appropriate and ensuring cross-browser and email client compatibility and deliverability.
• This role will collaborate closely with business until teams to transform campaign objectives into technical email solutions and monitor performance metrics to optimize email strategies.
• Campaign Automation, API Integrations & Customizations: Creation of automated Journeys using tools like Journey Builder and Automation Studio. Configure triggers, personalize experiences and integrate with external systems (Salesforce CRM, external databases or other marketing tools). Build custom integrations to streamline data exchange and automate workflows.
• Maintain and develop appropriate analysis and statistical models for marketing evaluation.
• Maintain and create performance reports to guide continuous improvement on direct mail and digital performance digital campaigns.
• Ensure consistent testing and analysis with proper test design on performance marketing campaigns (i.e. direct/digital marketing).
• Performs queries and stored procedures against databases, DB2, SQL Server and MS Access.
• Delivers ad-hoc data requests Understand internal clients' objectives (direct marketing and performance digital), processes, and products in order to make educated recommendations on changes to campaign approaches.