Responsibilities

• Own Beazer’s marketing performance dashboard as the single source of truth for digital and lifecycle performance visibility
• Define dashboard structure, metrics, views, and refresh cadence to support executive visibility, corporate marketing decision-making, and field and division-level performance assessment
• Continuously evolve dashboards, reporting logic, and insight delivery based on business priorities, leadership feedback, and changing performance needs
• Deliver performance insights at both the national level and local level, including division, metro, and community performance analysis
• Enable field and marketing leaders to understand what is working in their market, where friction or drop-off exists, and how local performance compares to benchmarks
• Balance standardized reporting with flexibility to support local business questions and decision-making needs
• Measure and analyze customer behavior and experience performance across b.com, email, and SMS in partnership with digital and lifecycle teams
• Support experimentation and optimization by defining measurement approaches, evaluating outcomes, and identifying opportunities for improvement
• Translate data into clear narratives, recommendations, and next steps that help leadership, marketing, and customer experience teams act with confidence
• Raise the quality, consistency, and usefulness of analytics shared across the organization by emphasizing clarity, credibility, and decision relevance

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Data Science, or a related field required
• 5+ years of progressive experience in marketing analytics, digital analytics, business intelligence, or a related field, including experience supporting marketing and customer experience decision-making
• Proven experience building and managing dashboards, performance reporting, and insight delivery for multiple stakeholder groups
• Experience analyzing customer and performance data across digital channels such as websites, email, SMS, or marketing automation platforms
• Experience translating complex data into business recommendations and presenting findings clearly to leadership and cross-functional partners
• Experience working with marketing technology and analytics platforms, including web analytics tools and marketing automation systems; Salesforce Marketing Cloud experience preferred
• Experience partnering with IT, Marketing Automation, or data teams to support data quality, instrumentation, integration, and reporting improvements
• Experience supporting testing, optimization, or advanced analytics initiatives; familiarity with AI-supported analytics and insight generation preferred

Nice to Have

• Salesforce Marketing Cloud experience preferred
• familiarity with AI-supported analytics and insight generation preferred

Benefits

• employee wellbeing and life-work balance, offering development opportunities, a flexible time-off program, and an industry leading parental leave policy.