Marketing Analytics Manager at Spectrum | Stamford, CT | $86K/yr – $152K/yr

Spectrum

Marketing Analytics Manager

Stamford, CT (On-site)

$86K/yr – $152K/yrSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Lead marketing analytics and performance optimization to drive incremental growth across channels and GTM initiatives.

Own analysis of sales and marketing performance across segments to identify growth opportunities.
Translate insights into prioritized actions and tests for multi-channel programs.
Define KPIs, monitor engagement, leads, conversions, and revenue with cross-functional targets.

Job Description

Responsibilities

Analyze sales and marketing performance across business segments, emphasizing incremental growth and efficiency
Translate data-driven insights into prioritized actions for marketing and Go-To-Market teams
Identify performance drivers, risks and opportunities across channels and programs, delivering insights for optimization
Design and implement tests to drive incremental growth and track the effectiveness of multi-channel marketing program
Define and monitor key performance indicators, including engagement, lead volume, conversion rate, sales and revenue
Collaborate cross-functionally to develop annual targets, quarterly forecasts and scenario models

Spectrum

Spectrum is a suite of advanced communications services offered by Charter Communications, Inc. (NASDAQ:CHTR), a leading broadband connectivity company available to more than 57 million homes and small to large businesses across 41 states. Founded in 1993, Charter has evolved from providing cable TV to streaming, and from high-speed Internet to a converged broadband, WiFi and mobile experience. Over the Spectrum Fiber Broadband Network and supported by our 100% U.S.-based employees, the Company offers Seamless Connectivity and Entertainment with Spectrum Internet®, Mobile, TV and Voice products. More information can be found at corporate.charter.com.

Founded in 1993

Stamford, Connecticut, USA

91K employees (4,675 in marketing)

jobs.spectrum.com