Responsibilities

• Drive performance delivery by using analytics to identify gaps, diagnose root causes, and recommend actions that improve campaign effectiveness, channel productivity, audience targeting, member engagement, retention, revenue contribution, and marketing ROI.
• Own the marketing analytics structure, reporting framework, and recurring insight cadence needed to give Marketing and senior leaders timely visibility into performance and clear recommendations for action.
• Lead advanced marketing analytics capabilities, including data modeling, attribution, segmentation, experimentation/A-B testing, CRM analytics, and marketing automation analytics to improve targeting, measurement, and performance optimization.
• Define, monitor, and communicate key performance indicators across channel performance, member engagement, participation, acquisition, conversion, retention, churn, revenue contribution, and marketing efficiency.
• Develop, deploy, and manage executive-ready dashboards, scorecards, and recurring performance reports across B2C, B2B2C, and B2B marketing activities.
• Measure and interpret engagement-driven metrics, including engagement rates, engagement lift, participation, churn, retention, channel effectiveness, campaign outcomes, and customer journey performance.
• Analyze campaign, channel, audience, and customer journey performance to identify trends, risks, opportunities, and optimization priorities.
• Establish a test-and-learn discipline that uses data, experimentation, and performance measurement to continuously optimize marketing campaigns, customer journeys, channel mix, and budget allocation.
• Translate complex marketing performance data into clear insights, performance stories, and actionable recommendations that support strategic and operational decision-making.
• Recommend opportunities to optimize media investment, channel mix, campaign targeting, customer journeys, retention strategies, and overall marketing effectiveness.

Requirements

• Bachelor’s degree in Marketing, Analytics, Business, Finance, Statistics, or a related field preferred. Advanced degree a plus.
• 8-10+ years of experience in marketing analytics, business intelligence, performance reporting, or related analytical roles.
• Demonstrated ability to use data and analytics to improve marketing performance, including identifying opportunities, influencing action, and measuring business impact.
• Strong understanding of B2C, B2B2C, and B2B marketing metrics, including engagement, acquisition, conversion, retention, churn, revenue contribution, and return on ad spend.
• Experience with subscription, membership, healthcare, Medicare, or regulated business models strongly preferred.
• Strong financial acumen, with the ability to connect marketing activity to growth, revenue, profitability, and efficiency outcomes.
• Advanced experience with reporting, dashboarding, visualization, and analytical tools; experience with Google Analytics, Tableau, Salesforce Marketing Cloud, Snowflake, and Excel preferred.
• Ability to synthesize large datasets into concise, executive-level insights and recommendations.
• Strong communication and presentation skills, with the ability to influence and align stakeholders without direct authority.
• Comfort operating as a hands-on individual contributor in a collaborative, cross-functional environment.

Benefits

• Tivity Health offers a robust benefits package, which includes a competitive salary, company bonus potential, medical, dental, vision, 401k with match, generous paid time off, free gym membership to over 13,000 fitness locations in the US, and other great benefits.