Marketing Analytics Automation & Enablement Manager

USA (Remote)

Salary Not AvailableManager5+ years expFull time

Posted 4 months ago

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Job Summary

Own automated analytics architecture that delivers real-time insights and scalable AI-driven workflows for marketing analytics.

  • Architect automated reporting frameworks delivering real-time insights for executive cadences.
  • Must-have: 5+ years building automated, high-velocity analytics systems with AI/LLM tech.
  • Standout: Leading AI-driven workflows across OpenAI/Claude/Gemini and enterprise data governance.

Job Description

Responsibilities

  • Architect automated frameworks for reporting & analytics to drive weekly executive cadences, replacing manual effort with high-velocity, real-time insights
  • Consult with cross-functional team members to identify workflow bottlenecks and architect automated systems that maximize departmental throughput.
  • Conduct comprehensive audits of analytics and reporting workflows to design and implement optimized, automated processes that eliminate structural inefficiencies and maximize team output.
  • 3P Enrichment: Drive enhanced capability and automation for third-party data enrichment tools.
  • Design and govern a shared AI foundation within the marketing strategy & analytics team, including a centralized repository of optimized skills, prompts, "gems," and automated scripts. You will turn individual expertise into institutional knowledge, ensuring the entire marketing organization benefits from a unified, high-performance AI toolkit.
  • Act as the lead architect for AI-driven workflows - leveraging OpenAI, Claude, and Gemini - to automate Query optimization, Insights generation while actively training the broader team to institutionalize these efficiencies.
  • Serve as the primary technical lead for collaboration with our Enterprise Tech (ET) teams, overseeing Segment integrations, BigQuery architecture, and overarching data governance to ensure a secure, scalable environment.
  • Establish the automated data frameworks necessary to unify disparate top-of-funnel and bottom-of-funnel signals, providing a comprehensive, end-to-end view of marketing’s impact on pipeline and LTV.

Requirements

  • 5+ years of experience in analytics engineering or data operations, with a focus on building automated, high-velocity reporting frameworks and intelligence systems.
  • Demonstrated experience applying Generative AI and LLM-driven solutions (OpenAI, Claude, Gemini) to automate complex analytics workflows and data synthesis at scale.
  • Expert-level SQL proficiency (Presto/BigQuery, CTEs, window functions) and the ability to leverage Python for data automation and systems integration.
  • Advanced experience in prompt engineering for complex data extraction, automated code generation, and sophisticated narrative analysis.
  • Deep understanding of the data lifecycle, including ETL/ELT processes, data warehousing, and the integration of third-party enrichment tools into a centralized ecosystem
  • A passion for "socializing" technical advancements and a proven ability to lead team-wide training to institutionalize new tools and workflows
  • Proven track record of partnering with Data Engineering and Enterprise Tech teams to govern data architecture while successfully gathering requirements from non-technical stakeholders.

Preferred

  • Familiarity with Salesforce object structures (Leads, Contacts, Opportunities) and the logic required for complex pipeline and revenue attribution.
  • Hands-on experience with the "technical plumbing" of web analytics, including GA4, Google Tag Manager (GTM), and Adobe Target, specifically regarding how they feed into downstream data warehouses. Advanced proficiency in Looker or Tableau, with a focus on building scalable, automated dashboards that empower stakeholders with self-service insights.
  • Experience managing the data flow between CDPs (e.g., Segment), marketing automation platforms, and Business Intelligence layers to ensure a "single source of truth."
  • Track record of translating vague business questions into technical data requirements and automated solutions.

Benefits

  • What We Offer: Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more.
  • health care insurance
  • 401(k) retirement account
  • paid sick time
  • paid personal time off
  • paid parental leave
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Twilio

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Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers.

Founded in 2008
San Francisco, California, USA
6.6K employees (419 in marketing)
64% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
4.4M
Monthly Google Ads Budget
$357K
Traffic Source Mix
Search
33.5%
Direct
57%
Referral
8.1%
Social
0.5%
Paid
0.7%

Headcount Trend

Current headcount: ~6.6K

Marketing Team

Marketing Team Size
307 (5% of company)
Median Career Experience
12 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$614.4M
Last Raise
$378.2M
Post IPO Equity, 5 years ago

Funding History

  • Jul 2021
    Post IPO Equity • $378.2M
  • Mar 2017
    Post IPO Equity
  • Aug 2016
    Post IPO Equity

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