Responsibilities

• Own and administer the marketing technology stack, including HubSpot, Qualified, and supporting tools
• Manage system configurations, integrations, data flow, and user permissions to ensure optimal performance
• Collaborate with RevOps, Sales, and IT teams to ensure smooth handoffs and aligned processes
• Develop and maintain Standard Operating Procedures (SOPs), workflows, and governance standards for marketing operations
• Identify opportunities to improve efficiency, automation, and scalability across marketing processes
• Manage lead lifecycle definitions and processes across inbound, outbound, ABM, and event campaigns
• Maintain lead scoring models based on demographic, firmographic, and behavioral data
• Monitor and improve data quality, enrichment, de-duplication, and segmentation standards
• Ensure accurate lead routing, SLA tracking, and seamless handoff between marketing, BDRs, and sales teams
• Support experimentation and optimization of lead qualification and conversion strategies

Requirements

• 5+ years of experience in Marketing Operations, Revenue Operations, or Marketing Analytics
• Hands-on experience with HubSpot and Salesforce administration
• Strong understanding of B2B demand generation funnels and metrics such as MQL, SQL, and pipeline
• Proficiency in building dashboards and reports for funnel performance and revenue attribution
• Excellent cross-functional collaboration skills with Marketing, Sales, RevOps, and leadership teams
• Analytical mindset with the ability to translate complex data into clear insights and recommendations
• Experience supporting or managing platform integrations and system configurations

Preferred

• Experience managing conversational marketing or inbound routing tools (preferred)

Benefits

• Competitive salary ranging from $130,000 to $145,000 DOE
• 401(k) plan with company match
• Flexible paid time off and company-paid holidays
• Remote and hybrid work opportunities
• Comprehensive health benefits package
• Professional development and training programs
• Collaborative and inclusive company culture focused on growth and internal advancement