Director, Analytics Standards & Impact Measurement
Novartis ACC
USA (Remote)
$195K/yr - $361K/yrIn-houseFull-timeDirector/executive10+ years exp.
3 hrs ago
Marketing Analyst
Galion, OH (On-site)
Salary Not AvailableMid LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own data-driven marketing evaluation across performance, audience behavior, and market signals to guide campaign decisions and ROI improvements.
- Performance Analytics: transform campaign data into ROI insights that executives can act on.
- Attribution & Journeys: map customer paths and attribution models to optimize touchpoints and budget allocation.
- Tools & Data: partner with analytics platforms and data tools to enable faster decision cycles and experimentation.
Job Description
Responsibilities
- We are looking for a Marketing Analyst to evaluate marketing performance, customer behavior, and market trends to support data-driven decision-making.
- This role bridges marketing strategy and analytics, helping optimize campaigns and improve ROI.
Requirements
- Bachelor’s degree in marketing, Business, Statistics, or related field.
- Strong analytical and critical thinking skills.
- Proficiency in data tools (Excel, SQL, BI tools).
- Experience with marketing automation platforms, CRMs, and ERPs.
- Experience with analytics platforms like Google Analytics and SEMrush.
- Familiarity with AI platforms and implementations.
- Familiarity with programming languages and APIs.
- Understanding of attribution models and customer journeys preferred.
