Responsibilities

• Team Leadership & Management
• Ensure department objectives, strategy, and culture align with the company’s strategic goals.
• Manage a growing team of SEO and AIO subject matter experts, with direct responsibility for team retention, talent acquisition, and structure.
• Directly manage the SEO Leadership team, consisting of a Director, Head of AIO and multiple Associate Directors.
• P&L Management
• Ensure that the department is performing to appropriate financial KPIs – contribution margin, net revenue retention, client retention, and revenue growth. Routinely collaborate with company leadership and finance to evaluate goals and performance.
• Strategic Innovation & Growth
• Lead department strategic initiatives including productizing SEO and AI Search Optimization (AISO) services, developing scalable processes, and building internal learning resources.
• Leverage external channels to showcase and promote thought leadership and subject matter expertise.
• Executive Sponsorship
• Provide strategic direction and executive sponsorship for 3–5 key accounts.
• Participate in new business strategy, pitching and development for key agency opportunities.
• Own Department Net Revenue Retention
• Consistently maintain target client retention across SEO service lines while actively working to expand monthly recurring revenue through targeted opportunities and initiatives.
• Client Services
• Act as a key point of contact for client escalations, utilization reviews, and operational performance issues. Collaborate closely with 829’s Client Services department to identify and address at-risk clients.
• Team Leadership and Development
• Manage daily team operations, ensuring optimal team, individual, and project utilization while prioritizing team member well-being and professional development.
• Process Improvement
• Innovate and refine departmental processes and best practices, with a special emphasis on training resources, product development, and scalable SEO/AIO frameworks.