Responsibilities

• Strategic Execution & Brand Stewardship
• Vision 2030 Alignment: Partner with the CMCO to evolve and execute KIPP NYC’s core narrative, aligning marketing efforts with long-term strategic growth.
• Brand Governance: Oversee regional brand stewardship, ensuring all materials across schools and channels adhere to KIPP brand standards while maintaining a signature, NYC-specific visual language.
• Digital Evolution: Manage the transition and ongoing evolution of the KIPP NYC website, ensuring it serves as a high-performing conversion tool for families and staff.
• Recruitment Marketing & Campaign Management
• Full-Funnel Campaign Leadership: Lead the execution of the annual 12-month integrated marketing plan, focusing on Student Recruitment (Oct–June) and Staff Recruitment (Feb-June).
• Agency Management: Manage relationships with external NYC-based creative and media-buying agencies, ensuring media spend is optimized for ROI across, but not limited to, paid search, social, programmatic, and OOH.
• Content Strategy: Develop and oversee content through every stage of the funnel, including digital video, storytelling assets, and field marketing collateral.
• Communications & Public Relations
• Public Relations: Direct regional PR efforts and media relationship management to elevate KIPP NYC’s thought leadership and visibility.

Requirements

• Professional Experience: 15+ years in Marketing, Communications, or Brand Management, with at least 5 years in a senior leadership role managing integrated campaigns across multiple markets, business units, or geographies, with demonstrated experience overseeing large teams and agency partners. NYC-specific marketing experience preferred.
• Senior Collaboration: Demonstrated ability to work autonomously with senior-level management, acting as a high-level thought partner in defining strategy through to execution.
• Full-Funnel Marketing Expertise: Demonstrated experience developing and launching comprehensive advertising campaigns across multiple channels (ATL, BTL, grassroots, social, and PR).
• NYC Market Knowledge: A deep understanding of the NYC education landscape, including neighborhood-level nuances and the drivers of family behavior in a competitive environment.
• Crisis Management: 5+ years of proven experience navigating sensitive, high-stakes communications in either a behind the scenes or public-facing role.
• Operational Excellence: The ability to move seamlessly between strategy and execution, managing the complex "moving pieces" required to bring creative concepts to life.
• Data & ROI Savvy: Excellent analytical skills to interpret performance against Key Performance Indicators (KPIs). Proven ability to translate data and insights into actionable and clear strategic direction.
• Digital Accessibility & Inclusion: Deep understanding of ADA compliance standards as they apply to the digital marketing experience ensuring that websites, social media content, and digital advertising are accessible to all families, including those with visual, auditory, or cognitive impairments.
• Exceptional Communications: Superior writing and storytelling skills, with the ability to manage up to a C-suite and act as a subject matter expert for regional leads.
• Agility & Volume Management: Proven ability to manage multiple high-priority projects simultaneously, efficiently pivoting between strategic oversight and hands-on execution in a fast-paced, high-volume environment.
• Mission Alignment: A deep commitment to KIPP NYC’s mission of creating joyful, academically excellent schools that prepare students for lives of choice and power
• Bachelor’s Degree required; Advanced degree (MBA or Master’s in Communications) preferred.
• Spanish-language proficiency is a significant plus.
• Knowledge of Charter School systems within NYC Public Schools preferred, but not required.
• Due to the nature of the work, this position may require time outside of general working hours for event coverage, crisis response, or social media management.

Preferred

• Spanish-language proficiency is a significant plus.