{\"Responsibilities\":\n- Vision 2030 Alignment: Partner with the CMCO to evolve and execute KIPP NYC’s core narrative, aligning marketing efforts with long-term strategic growth.\n- Brand Governance: Oversee regional brand stewardship, ensuring all materials across schools and channels adhere to KIPP brand standards while maintaining a signature, NYC-specific visual language.\n- Digital Evolution: Manage the transition and ongoing evolution of the KIPP NYC website, ensuring it serves as a high-performing conversion tool for families and staff.\n- Full-Funnel Campaign Leadership: Lead the execution of the annual 12-month integrated marketing plan, focusing on Student Recruitment (Oct–June) and Staff Recruitment (Feb-June).\n- Agency Management: Manage relationships with external NYC-based creative and media-buying agencies, ensuring media spend is optimized for ROI across, but not limited to, paid search, social, programmatic, and OOH.\n- Content Strategy: Develop and oversee content through every stage of the funnel, including digital video, storytelling assets, and field marketing collateral.\n- Public Relations: Direct regional PR efforts and media relationship management to elevate KIPP NYC’s thought leadership and visibility.\n- Crisis Management: Support rapid-response regional crisis communication strategies for both internal and external stakeholders to mitigate reputational risk.\n- Team Development: Manage and develop the Marketing & Communications team, currently consisting of a Marketing Director and a Senior Associate, with potential for future capacity expansion.\n- Data-Driven Performance: Utilize dashboards to evaluate the full family journey from "first touch" to enrollment, optimizing for conversion at every step.\n- \n- \n- \n- \n- \n-","markdown":null,