Responsibilities

• Lead B2B GTM strategy development and execution for client organizations
• Build and optimize performance marketing systems (paid acquisition, lifecycle, demand gen, conversion funnels)
• Design positioning, messaging, and launch strategies for new products or AI-enabled offerings
• Develop channel strategy across paid, organic, partnerships, outbound, and content
• Build measurement infrastructure (CAC, LTV, funnel metrics, attribution models)
• Partner with client CEOs and founders on growth strategy, fundraising narratives, and revenue planning
• Turn strategy into execution plans with timelines, owners, and clear ROI targets
• You should be able to both design the strategy and get into the platforms
• Drive Human Agency’s own GTM initiatives and revenue acceleration projects
• Improve sales pipeline operations, CRM rigor, and forecasting discipline
• Build repeatable frameworks for how we scope, sell, and deliver marketing engagements
• Create case studies, proof narratives, and growth assets that support business development
• Identify and productize high-demand marketing service offerings
• Partner with the CEO to translate strategic priorities into executable plans
• Own special projects tied to revenue growth, partnerships, or new service lines
• Prepare high-quality executive materials (strategy briefs, board decks, decision memos)
• Maintain visibility across revenue-driving initiatives and proactively identify risks
• Pressure-test ideas and ensure GTM initiatives align with capacity and resourcing
• Build scalable marketing and operational systems that reduce friction as we grow
• Improve intake → prioritization → execution → QA → measurement workflows