Responsibilities

• Lead B2B GTM strategy development and execution for client organizations
• Build and optimize performance marketing systems (paid acquisition, lifecycle, demand gen, conversion funnels)
• Design positioning, messaging, and launch strategies for new products or AI-enabled offerings
• Develop channel strategy across paid, organic, partnerships, outbound, and content
• Build measurement infrastructure (CAC, LTV, funnel metrics, attribution models)
• Partner with client CEOs and founders on growth strategy, fundraising narratives, and revenue planning
• Turn strategy into execution plans with timelines, owners, and clear ROI targets
• You should be able to both design the strategy and get into the platforms.
• Drive Human Agency’s own GTM initiatives and revenue acceleration projects
• Improve sales pipeline operations, CRM rigor, and forecasting discipline

Requirements

• 6–10+ years in B2B marketing, growth, performance marketing, or GTM leadership roles
• Deep familiarity with the AI Foundation Model market
• Experience as a Head of Growth, Director of Marketing, Performance Lead, or GTM operator at a startup or high-growth environment
• Demonstrated ability to scale acquisition and revenue in B2B contexts
• Deep understanding of paid acquisition, demand gen, lifecycle marketing, positioning, and conversion optimization
• Strong fluency in analytics, attribution, and revenue modeling
• Comfortable owning both strategy and hands-on execution

Nice to Have

• Advanced degree in a relevant field is a plus
• Willingness to travel 10–25% for company offsites, key events, and leadership meetings