Responsibilities

• Own the full-funnel demand generation strategy—from awareness through to sales-qualified pipeline—and be accountable for pipeline targets.
• Design, launch, and optimize multi-channel campaigns (event campaigns, BDR campaigns, paid social, display, retargeting, email, webinars, and content syndication) that drive measurable pipeline.
• Manage paid media strategy and agency partnerships across Google, LinkedIn, and other channels.
• Own email marketing strategy and execution in HubSpot—including nurture sequences, lifecycle campaigns, lead scoring, and segmentation.
• Build automated workflows that move leads through the funnel and surface.
• Continuously test and optimize email performance to improve conversion rates at every stage.
• Own the inbound lead generation engine—driving traffic, conversion, and pipeline through the website, landing pages, content, and organic channels.
• Optimize the website for conversion: A/B test landing pages, CTAs, forms, and user flows to maximize lead capture and MQL conversion.
• Support SEO and AEO efforts by aligning campaign strategy with organic growth initiatives.
• Contribute to LIV's organic social presence—developing content on LinkedIn and other platforms that builds awareness and drives inbound engagement.

Requirements

• 5–8+ years of experience in B2B SaaS demand generation, growth marketing, or performance marketing.
• An AI power user who already uses AI tools daily—and has a point of view on how AI will reshape demand generation over the next 2–3 years.
• A strong project manager who keeps multiple campaigns, channels, and stakeholders moving without dropping balls.
• Deeply data-driven. You build your own dashboards, read your own reports, and make decisions based on evidence.
• Comfortable at startup speed. You ship, learn, and iterate—and you're energized by the pace of a growth-stage company.

Preferred

• Experience in fire safety, public safety, govtech, compliance, or adjacent vertical SaaS industries.
• Advanced AI fluency: you've built AI-powered workflows, experimented with AI agents, or implemented predictive analytics in a marketing context.

Benefits

• Be part of a mission-driven company transforming public safety and fire compliance nationwide.
• High-visibility role with meaningful cross-functional collaboration.
• Supportive, team-oriented culture where your ideas matter.
• Ground-floor opportunity to build and define product marketing, content, and communications from scratch.
• Collaborative team focused on execution, innovation, and continuous improvement.
• High-growth, low-ego environment with meaningful ownership and visibility.
• Professional development and leadership growth opportunities.
• Mission-driven work with a measurable impact on community safety nationwide.
• Comprehensive benefits package, including healthcare, 401(k), and generous PTO.
• Full-time remote role with flexible work arrangements.