Responsibilities

• Own all aspects of YouTube ad campaign setup and optimization as the primary channel manager.
• Manage YouTube and Demand Generation campaign formats in Google Ads/Google Ads Editor with various Awareness, Consideration, and Conversion objectives.
• Act as the internal and external POC for live and upcoming campaigns, make proactive recommendations to achieve client KPIs, implement requested changes, and ensure client requests are operationalized.
• Collaborate with internal teams to ensure campaign execution aligns with client objectives.
• Manage day to day tasks and responsibilities utilizing the team’s project management platform.
• Monitor campaign pacing and adjust budgets and bids as necessary to deliver in full.
• Deliver clear, data-driven performance reports and insights to clients.
• Ensure accuracy, consistency, and timeliness of reporting.

Requirements

• 3+ years of hands-on experience with Google Ads across all YouTube ad formats and objectives (Awareness, Consideration, and Conversion)
• Hands-on experience in managing monthly campaign budgets of $50k+
• Thorough understanding of Google Ads mechanics, including KPI optimization, audience targeting, pixel/tag implementations, and bid/budget management
• Proactive approach to campaign optimization and strategy
• Meticulous attention to detail
• Excellent communication skills
• Strong quantitative skills

Preferred

• Google Ads Editor proficiency
• Paid Search campaign management experience
• PMax and Demand Gen campaign management experience
• Microsoft Ads experience
• DV360 experience

Benefits

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts, Virtual Wellness Classes, Pet Insurance, and more!!