Responsibilities

• Develop and execute a comprehensive web strategy aligned to organizational goals; maintain a quarterly roadmap and prioritization framework to guide team efforts and stakeholder expectations.
• Define and track KPIs/OKRs for site performance including conversion rate, engagement, traffic, and promotional uptake; publish regular readouts and action plans to inform decision-making.
• Work cross-functionally with Marketing, Curatorial, Advancement, Programs, and Education teams to prioritize content creation, featured products, and partner placements.
• Experience managing and optimizing content within modern Content Management Systems (CMS), such as Webflow, including page creation, content organization, SEO best practices, responsive design, and ongoing website maintenance.
• Experience working with digital platforms and integrations, including CMS platforms, CRM systems, analytics tools that support seamless user experiences and data-driven decision-making
• Own and continuously improve the design and optimization of MOPOP's website and digital customer experience to be high quality, accessible, and aligned to customer needs
• Plan and facilitate UX research initiatives including focus groups and user surveys; synthesize findings into clear, actionable reports and share insights with Marketing and cross-functional stakeholders
• Use qualitative and quantitative research findings to inform site improvements, content decisions, and prioritization of UX enhancements
• Author and edit HTML, CSS, and JavaScript as needed to achieve design and experience goals
• Configure products and ecommerce content for branded events, tickets, and retail products

Preferred

• User Experience design background
• Proficiency in web markup, including HTML, CSS and experience with JavaScript (REACT, etc.)
• Experience with analytic reporting platforms (e.g. Google Analytics, MS Clarity, Optimizely, CrazyEgg, Mixpanel, Marketo, MOZ)
• Expert in optimizing pages and assets for web using Adobe Photoshop (Illustrator, InDesign a plus)
• A customer-first mindset when approaching projects and campaigns (internal and external customers), using data to help inform the work (e.g. User behavior, trends, research)
• Solid understanding of digital advertising and using analytical tools to measure results
• Experience working with colleagues and teams across an organization to successfully collaborate on marketing initiatives. Ability to navigate diverse communication styles and engage diverse audiences
• Experience working directly with people from diverse racial, ethnic, and socioeconomic backgrounds
• Excellent project management skills
• Ability to work with all levels in an organization to drive clarity on goals, long-term initiatives, and special projects

Benefits

• This full-time position includes Medical/Vision insurance, Dental insurance, 3.08 hours of accrued Vacation per bi-weekly pay period, Seattle Sick/Safe, up to 8 Company Holidays paid throughout the year, EAP, 401k plan with vested match schedule once eligible, and subsidized transportation benefits for Orca Pass or parking.