Responsibilities

• Lead the strategy and execution of the V1 Community Program, including applications, renewals, benefits, product strategy, and community experiences that deepen brand connection
• Own the end‑to‑end go‑to‑market planning and lifecycle of the V1 Community Program, aligned with brand storytelling, retail priorities, and marketing objectives
• Oversee program operations and governance, including eligibility, discounting, category management, policies, and member communications
• Develop and execute annual, quarterly, and monthly plans that drive community engagement, retail traffic, and sustainable program growth
• Lead the V1 Leader program, including growth strategy, criteria, contracts, product seeding, performance tracking, and deliverables
• Build and nurture meaningful relationships with local fitness communities and key partners to activate Vuori’s presence through gifting, events, and in‑store experiences
• Leverage data, analytics, and consumer insights to measure performance, uncover opportunities, and share learnings with leadership
• Lead internal and external communications, including email marketing strategy, editorial planning, and creative brief development
• Manage, mentor, and grow the V1 Community team and V1 Leaders cohort, overseeing events, activations, and day‑to‑day execution

Requirements

• Bachelor’s degree or equivalent years of experience preferred
• Experience working across a variety of teams, including creative, retail, social, influencer, PR, customer service, tech, and legal
• 6+ years of experience in brand marketing, marketing analytics, community, and/or events
• 3+ years of experience leading ambassador or influencer relationships
• Experience leading a team
• Proactive leader with the ability to juggle multiple programs and projects at once
• Must enjoy working out and taking group fitness classes
• Experience with project management tools like Asana
• Excellent communication skills—both written and verbal
• Self-starter with the ability to work independently
• Passion for cultivating a community of like-minded individuals
• Values building authentic relationships
• Athletic retail, fitness, or health and wellness industry experience a plus

Preferred

• Experience leading a discount, ambassador, or pro-deal program for a brand a plus
• Athletic retail, fitness, or health and wellness industry experience a plus

Benefits

• Health Insurance
• Savings and Retirement Plan
• Employee Assistance Program
• Generous Vuori Discount & Industry Perks
• Paid Time Off
• Wellness & Fitness benefits