Own brand foundations and cross‑functional marketing enablement for USA Tennis, coordinating branding, assets, events, and partner‑driven marketing to drive consistency, timelines, and measurable impact on sponsorships and commercial goals.

• Brand framework and guidelines: steward positioning, messaging, and visual identity across programs and events.
• Integrated campaigns: orchestrate digital, social, and on‑site activation with Digital and Communications teams.
• Asset creation and sponsorship enablement: develop storytelling and materials to support partner acquisition and activation.