Manager, UCF Online Marketing

Orlando, FL (On-site)

$65K/yrManager4+ years expFull time

Posted 1 month ago

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Job Summary

Own cross platform campaign strategy for online programs with adult learner messaging and performance-based adjustments.

  • Campaign strategy across programmatic, search, email, and landing pages to drive enrollments.
  • Collaborate with Online leadership and colleges to align priorities and goals.
  • Monitor performance and optimize to improve enrollment outcomes and ROI.

Job Description

Responsibilities

  • Campaign Strategy & Management: Lead and manage cross-platform marketing strategy and campaigns across UCF's portfolio of online programs, including marketing plans, channel mix, and investment across programmatic advertising, SEM/SEO, email automation, and landing pages.
  • Stakeholder Engagement: Partner with UCF Online leadership, academic colleges, and campus marketers to align program priorities, enrollment goals, and marketing strategies across the online portfolio.
  • Content & Messaging Development: Tailor messaging for adult learners and online audiences. Collaborate with creative and digital teams to ensure high-impact content.
  • Analytics & Optimization: Monitor and evaluate campaign and program-level performance across channels, identify optimization opportunities, and adjust strategies to improve enrollment outcomes and return on marketing investment.
  • Digital Experience Alignment: Partner with digital strategy and enrollment teams to ensure website and landing page UX supports prospective online student needs.
University of Central Florida logo

University of Central Florida

Founded in 1963 to provide talent for Central Florida and the growing U.S. space program, UCF has been making an impact on the state, the nation — and outer space — ever since.With 13 colleges and more than 230 degree programs, your passion lies at one of our campus locations designed to help you succeed. From the main campus in east Orlando to UCF Downtown and Rosen College of Hospitality Management to the Academic Health Sciences Campus, you’ll have the opportunity to learn in the heart of your industry. UCF also has multiple regional locations and fully online programs — including online bachelor’s degrees, online graduate degrees, online certificates and more — to ensure that you can achieve your dreams whenever and wherever you want.Being part of the UCF alumni family means... being a community. A group of people who have a UCF experience, who care about the university and who want to stay connected to it. Being the voice of UCF alumni. Upholding and creating the traditions of UCF.We began with 423, and now we are over 340,000 strong. Our UCF experience has altered us. It has stuck with us. It has changed us. We engage the world with spirit and pride. We are passionate. We are enthusiastic. We are dedicated. We inform, educate and inspire. We embrace our inner Knights. We love our alma mater. We bleed black and gold. We are UCF.

Founded in 1999
Orlando, Florida, USA
16K employees (382 in marketing)

Traffic Signals

Monthly Visitors
6.9M
Monthly Google Ads Budget
$294.4K
Traffic Source Mix
Search
34.9%
Direct
55.7%
Referral
5.7%
Social
1.2%
Paid
2.4%

Headcount Trend

Current headcount: ~15.7K

Marketing Team

Marketing Team Size
382 (2% of company)
Median Career Experience
9 years
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$5.1M
Last Raise
$75K
Grant, 1 years ago

Funding History

  • Sep 2024
    Grant • $75K
  • Sep 2024
    Grant • $1.4M
  • Mar 2022
    Grant • $3.6M

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