Manager, Ticketing & Intelligence
New York, USA (On-site)
Posted 4 weeks ago
Before you apply
Give them a reason to pay attention.
Original Job Description
We are seeking a mid-level Manager to oversee ticketing strategy, sales data analysis, and industry research for clients including Broadway shows, Off-Broadway shows, and cultural institutions across New York City. A successful candidate for this position will be able to make data-driven recommendations using sales and marketing data, effectively communicate those recommendations to internal teams and external clients, implement ticket programming and optimizations, and accurately measure results overtime. Job Responsibilities Ticketing & Pricing Strategy Lead and support sales analysis for clients, making data-driven, strategic recommendations on pricing models, ticket programming and distribution against revenue goals and projections. Create, submit, and revise programming to support all aspects of ticketing (dynamic and variable pricing adjustments, performance scheduling, special promotions, distribution management, group sales, etc.). Liaise with industry ticketing and box-office partners to implement strategies across multiple ticketing systems and sales channels. Data Analysis & Insights Effectively use sales data to anticipate trends and tell a story through clear, effective reporting and/or presentations -- translating complex data into clear, actionable strategies. Collaborate with interdepartmental teams to make integrated recommendations across traditional media, digital media, marketing partnerships, social media, and more based on sales trends. Leverage proprietary first-party behavioral data to inform new business strategies, growth opportunities, and audience segmentation for clients. Create and distribute daily and weekly reporting as needed. Industry Research & Expertise Cultivate a deep understanding of the Broadway and live entertainment industries, seasonal variables, and the competitive landscape to be a resource for both clients and agency teams. Assist in maintaining agency-wide and industry-wide databases as needed. Create and manage post-trip surveys, other quantitative surveys, or qualitative research studies as needed. Job Requirements 3 to 5 years of experience in a relevant, data-driven role. Experience with ticketing within the live entertainment industry required. Specific experience with ticketing systems regularly used on and off-Broadway (STAR/Telecharge, Nliven/Broadway Direct, Tessitura, Ticketmaster, Audience View) a plus. Advanced Microsoft Excel skills are required (Macros & VBA, SUMIFS, XLOOKUP, PivotTables, charting, etc.). Experience with other data analysis or business intelligence tools (SQL, R, Python, Power BI, Tableau, etc.) a plus. Strong mathematical skills, analytical skills, and financial acumen required. Ability to be available evenings and/or weekends as needed required. Proficiency with marketing or advertising, including media planning and digital media metrics, a plus. Proficiency with qualitative and/or quantitative research a plus. Meticulous attention to detail and organizational skills required. Ability to collaborate seamlessly and effectively across disciplines and departments required. This is a client-facing role: excellent communication skills (written, in-person, and presenting to large groups) are required. Annual Salary $55,000 — $70,000 USD
We’re Serino Coyne, the world’s first advertising and marketing agency for live entertainment, cultural institutions, and attractions. We’ve got the arts down to a science, and we’ve never been afraid to experiment – which is a big reason our clients are some of the most iconic brands in the world. They include WICKED, THE OUTSIDERS, Manhattan Theatre Club, MoMA, Alvin Ailey American Dance Theater, and the New York Philharmonic. We’re a full-service agency, with expertise in everything from brand strategy and development to media planning to influencer marketing. Across the board, all of us are passionate about the arts and put a lot of love into our work. That’s key to our success and makes our team as once-in-a-lifetime as the brands we build.
AI Career Coach
Career Coach can make mistakes. Consider verifying important information.
