Manager, Strategy

Chicago, IL (On-site)

$90K/yr – $100K/yrManager6+ years expFull time

Posted 1 month ago

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Job Summary

Lead strategic direction and client leadership for high-impact, data-informed planning, guiding teams through storytelling and new tooling to unlock growth across initiatives.

  • Velocity Planning: Own planning for the client base and internal teams to shape initiatives and outcomes.
  • Data-driven storytelling: Enrich strategy with diverse data and credible narratives to unlock growth.
  • Tool & model partnership: Collaborate with Analytics to prototype new planning tools and cutting-edge models for initiatives.

Job Description

Responsibilities

  • Maintain excellent client relationships & understanding of the clients' key business and challenges; identify, develop & oversee the delivery of unique and innovative strategies to deliver the client’s desired results
  • Make valuable contributions during client meetings with the ability to challenge others’ opinions in the right forum/manner
  • Arm the client team with knowledge & expertise to speak confidently about the strategic direction where required; understand and speak to clients confidently about key proprietary product offerings
  • Clearly and confidently enrich strategic thinking with data (of all kinds) underpinned by a compelling story
  • Lead Velocity Planning for the team and client base
  • Bring fresh thinking & inspiration into the Strategic Process to help the teams springboard to better Strategic thinking
  • Drive usage of the Cultural Analytical Process/Tools to help teams find new insights that unlock growth
  • Write cohesive communications architectures that deliver on the platform and give guidance for how the brand will play in culture
  • Train, guide & assist the Strategy & Client teams in development and packaging of ideas
  • Partner with Analytics to develop new tools, inputting into the development of new & cutting edge proprietary planning, research and reporting models for Initiative

Requirements

  • 6+ years in integrated planning role in media, creative, innovation or communications discipline (digital, content, invention, social, activation)
  • Proven ability to think in innovative and creative ways
  • Proven ability to understand consumers & their behaviors
  • Experience working with clients and/or managing client relationships

Preferred

  • Ability to think differently: creative & adaptive, entrepreneurial, independently-minded

Benefits

  • We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
Initiative logo

Initiative

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile.Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Founded in 1975
New York, New York, USA
3.2K employees (1,113 in marketing)

Traffic Signals

Monthly Visitors
34.7K
Traffic Source Mix
Search
42.6%
Direct
41.4%
Referral
10%
Social
4.5%
Paid
1.1%

Headcount Trend

Current headcount: ~3.2K

Marketing Team

Marketing Team Size
897 (28% of company)
Median Career Experience
11 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
7

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