Manager, Sports Marketing (Basketball NIL)

Los Angeles, CA (Hybrid)

$80K/yr – $105K/yrManager2+ years expFull time

Posted 3 months ago

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Job Summary

Drive adidas NIL basketball partnerships by identifying athletes, coordinating cross-functional execution, and delivering premium experiences.

  • Own end-to-end NIL athlete scouting, vetting, and relationship management across high school to collegiate basketball.
  • Must-have: 2–5 years in sports marketing, athlete management, brand marketing, NIL operations.
  • Standout: Direct exposure to basketball lifestyle marketing and athlete partnerships at adidas.

Job Description

Responsibilities

  • Athlete Strategy Execution Support and execute the NIL basketball strategy in alignment with category and global brand priorities.
  • Scout, evaluate, and identify prospective athletes and partners across high school, grassroots, and collegiate basketball.
  • Lead or support vetting of NIL prospects based on performance, brand alignment, social presence, and long term potential.
  • Build and maintain strong relationships with athletes, agents, and management teams to deliver a premium partnership experience.
  • Serve as the voice of the athlete internally, providing insights to footwear, apparel, and brand teams to inform product and marketing decisions.
  • Provide ongoing reporting and insights on NIL trends, athlete performance, competitive landscape, and emerging opportunities.
  • Support grassroots basketball programming and ensure alignment with broader athlete and category strategies.
  • Manage product allocation, forecasting, and distribution aligned to athlete needs and key brand moments.
  • Oversee promo product management, order tracking, budgeting, invoicing, and administrative processes.
  • Partner with legal teams to ensure adherence to NCAA, conference, school, and state NIL regulations.
  • Lead or support athlete appearances, meetings, retail activations, and brand events.
  • Manage athlete travel logistics and expense processes.
  • Contribute to additional category initiatives and business needs as required.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field, or equivalent combination of education and experience.
  • Minimum of 2 to 5 years of experience in sports marketing, athlete management, brand marketing, collegiate athletics, NIL operations, or related fields.
  • Strong knowledge of the basketball industry including high school, grassroots, and collegiate ecosystems.
  • Excellent communication, negotiation, and relationship management skills.
  • Ability to manage multiple priorities and deadlines in a fast paced environment.
  • Strong presentation skills with the ability to engage stakeholders at all levels.
  • Proficiency in Microsoft Office applications including Excel, PowerPoint, Word, and Outlook.

Preferred

  • Direct experience working in basketball, athlete representation, or grassroots sports environments.
  • Experience managing athlete partnerships or NIL programs.
  • Familiarity with compliance frameworks related to NCAA and NIL regulations.
  • Experience working with cross functional brand and product teams.

Benefits

  • Comprehensive medical coverage including HSA with employer funding or FSA options, dental, vision, and prescription plans.
  • Adoption, surrogate, and fertility support programs.
  • Short and long term disability coverage.
  • Basic life and AD and D insurance with supplemental employee paid options.
  • 401(k) plan and Stock Purchase Plan with employer match.
  • Education assistance for eligible full time employees.
  • 12 weeks of paid parental leave and generous leave policies.
  • Flexible time off accrued at 0.4388 hours per day, increasing with tenure.
  • Twelve paid holidays plus milestone Service Time Off.
  • Employee product discounts and access to wellness programs.
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adidas

4.0 Glassdoor

Inspired by our heritage, we push the boundaries of culture and human performance. Through sport, we have the power to change lives. Headquartered in Herzogenaurach, Germany, we employ more than 59,200 people across the globe.

Founded in 1949
Herzogenaurach, Bavaria, DE
71K employees (8,417 in marketing)
80% recommend to a friend
91% CEO approval

Traffic Signals

Monthly Visitors
780.1K
Traffic Source Mix
Search
33.9%
Direct
46.8%
Referral
12.5%
Social
6%
Paid
0.6%

Headcount Trend

Current headcount: ~87.4K

Marketing Team

Marketing Team Size
6,274 (7% of company)
Median Career Experience
13 years
Median Tenure
8.9 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$578.6M
Last Raise
$578.6M
Post IPO Debt, 5 months ago

Funding History

  • Oct 2025
    Post IPO Debt • $578.6M
  • Apr 2020
    Post IPO Debt

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