Responsibilities

• Partner with the DTC team to plan and strategize our social media approach (paid and organic) within broader brand/business strategies
• Execute organic posts across all social media channels
• Collaborate with our digital agency partner(s) on paid social strategy
• Help develop and deliver compelling content concepts with a focus on business priorities and driving consumer engagement
• Shoot and edit basic photo and video content, as needed
• Provide content and social media coverage for key events
• Assist with influencer talent relationships
• Analyze and report on social media performance

Requirements

• 3-5 years successfully managing social media and content creation for a retail or direct-to-customer brand
• Fluency in paid and organic social media strategy, analysis, and measurement/KPIs
• Experience shooting, editing, and executing basic photography and videography needs
• Available to be in our New York office 4 days per week (Monday-Thursday) when not traveling to events, trade shows, outlet stores, and/or key accounts
• Passion for golf and familiarity with the golf space is a plus