Responsibilities

• Project manages and executes social strategies (ranging from day-to-day posts to tentpoles) in collaboration with the Director of Social Media, audience development team members, and editorial leadership.
• Produces and captures social-first content for Bon Appétit and Epicurious.
• Pitches and creates social storytelling for news topics.
• Leads content promotion strategy for assigned stories and manages asset creation for articles, recipes, and more.
• Supports relationship management with external creators, editors, and production partners as needed.
• Handles day-to-day scheduling, posting, and general editorial calendar management, including execution of social video posting across platforms.
• Works with consumer revenue, consumer marketing, and other cross-departmental stakeholders on subscription acquisition and retention strategies across social channels.
• Works with commercial revenue and other cross-departmental stakeholders to execute sponsored campaigns.
• Handles and contributes to recurring social reporting, including regular communication of learnings and insights to the editorial team.
• Collaborates with the editorial team on framing recipes and stories for social promotion.

Requirements

• Strong editorial judgment, writing, and reporting skills
• Extremely organized, detail-oriented, and able to adhere to tight deadlines
• Data-driven ideator, writer, editor, and curator
• Clear communicator; takes initiative to align with people across departments (Art, Photo, Test Kitchen, Social, Audience Development) and with freelancers/outside contributors
• Strong culinary knowledge and technique; professional cooking/baking experience not required but a plus
• Knowledge of potential writers and story leads; proactive about identifying reliable sources and ensuring factual accuracy
• Curious about and engaged with online culture and trends
• 3–5 years experience in journalism, writing, or related fields, preferably on an editorial team within food media
• Knowledge of digital CMSes, Figma, Dash Social, project management tools (e.g., AirTable), and K4

Preferred

• Professional cooking/baking experience not required but a plus