Retail Media Strategist (Walmart Connect) - Freelance Contractor
Later
Boston, MA (Remote)
$75/hr - $100/hrIn-houseFull-timeMid level3+ years exp.
1 day ago
Manager Shopper Marketing - Walmart & Sam's Club
Rogers, AR (On-site)
Salary Not AvailableManager5+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Own Nestlé's shopper marketing for Walmart, coordinating cross-functional teams to maximize ROI and drive shelf share.
- Lead full funnel plans across on-site and off-site media with retailer partnerships.
- Must-have: 5+ years in shopper/omni-brand marketing with budgeting and ROI discipline.
- Standout: Experience navigating a large, matrixed retailer ecosystem with cross-functional collaboration.
Job Description
Responsibilities
- Leads the marketing strategy and execution for Walmart and Sam’s Club, leveraging insights to reach consumers at multiple touchpoints across their shopping journey.
- Manage agencies and vendors with thoughtful briefing and adherence brand standards to deliver impactful campaigns.
- Crafts 360’ physical and digital campaign plans to deepen emotional and functional brand resonance.
- Measure campaign performance; communicate learnings and iterate for continuous improvement.
- Foster productive relationship with Walmart Connect and Sam’s MAP to drive performance, and stay ahead of evolving marketing capabilities.
- Design compelling selling tools/presentations to aid Sales partners in securing new distribution, key drive time displays, etc.
- Guide strategic partnership during annual Joint Business Planning process with external and internal stakeholders.
- Author annual budget based on brand priorities, growth goals, shopper intelligence, and retailer realities.
- Ensure investment is disciplined and ROI based.
- Own forecasting, off and online tracking, invoice payment, and reconciliation of working and non‑working dollars.
Requirements
- Bachelor’s degree required, MBA preferred.
- 5+ years minimum experience in Shopper / Customer / Omni / Brand Marketing, preferably within a CPG organization.
- Strong financial acumen and experience with budgeting systems and reporting tools.
- Proven ability to function effectively within large teams and complex, matrixed organizations.
- Walmart / Walmart Connect experience preferred
- Strong attention to detail, bias to action, and follow through.
- Walmart Connect Ad Center and Scintilla experience helpful.
Preferred
- Collaboration: Positive, all-in attitude and bias to collaborative action.
- Financial and Analytical Rigor: Strong measurement and budgeting skills.
- Vendor Leadership: Skilled in productively managing external partners with empathy and accountability.
- Innovation: Identifies new opportunities to amplify brand consideration, win share, and improve established processes.
- Communication: Embodies clarity, seeks solutions, proactively informs and follows up.
Nestlé
As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future.We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland.Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020.Our portfolio covers almost every food and beverage category – offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.House rules: https://nes.tl/HouseRules
Traffic Signals
Monthly Visitors
1.7M
Traffic Source Mix
Search
36.8%
Direct
42%
Referral
12.1%
Social
8.2%
Paid
0.7%
Headcount Trend
Current headcount: ~211.5K
Marketing Team
Marketing Team Size
16,555 (8% of company)
Median Career Experience
16 years
Median Tenure
8.8 years
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Marketing Leadership
Skyler Armah
Executive Administrative Assistant to Chief Marketing Officer
At the company for 5 years 7 months
Jennifer Barnes
VP Marketing, Nestle Meals (Stouffer’s, Lean Cuisine, Vital Pursuit, Mings, Tapatio, Yellowstone)
At the company for 4 years 11 months
Nathan Hill
Vice President Marketing - Pizza & Snacking
At the company for 13 years 4 months
Rachel Loutsios
VP of Marketing
At the company for 19 years 3 months
