Responsibilities

• Own the day-to-day health and performance of Quill’s paid search program across Google Ads and Microsoft Advertising, including Search and Shopping/PLA campaigns.
• Lead the agency team responsible for SEM execution by setting priorities, defining deliverables, reviewing work quality, tracking commitments, and ensuring resources remain focused on the highest-value opportunities.
• Conduct regular in-platform analysis to identify performance drivers and opportunities across queries, campaigns, products, audiences, devices, geographies, bids, budgets, impression share, CPC, conversion, feed health, and other relevant dimensions.
• Diagnose unexpected performance changes quickly, develop hypotheses, isolate root causes, coordinate corrective actions, and escalate material risks as needed.
• Own SEM pacing and tactical budget decisions within approved investment plans and established guardrails.
• Develop and maintain an SEM testing and optimization roadmap covering campaign structure, bidding, creative, landing pages, feeds, promotional execution, and platform capabilities.
• Partner with Marketing Analytics to connect platform performance to customer economics, lifetime value, incrementality, and broader business outcomes.
• Create clear performance readouts, recommendations, and action plans for Growth Marketing leadership and cross-functional stakeholders.

Requirements

• Bachelor’s degree in marketing, business, economics, analytics, or a related field.
• Seven or more years of progressive paid search or performance marketing experience, including demonstrated ownership of scaled SEM programs.
• Hands-on experience building, managing, optimizing, analyzing, and reporting on paid search and Shopping campaigns.
• Demonstrated in-house experience managing an external paid media or SEM agency, including directing work, challenging recommendations, and holding partners accountable.
• Experience managing or materially influencing a large-scale SEM program; experience with a significant monthly media budget is strongly preferred.
• Advanced working knowledge of Google Ads and Microsoft Advertising, including Search, Shopping/PLA, automated bidding, campaign structure, query analysis, and budget management.
• Experience with retail or e-commerce performance marketing and product- or feed-driven advertising.
• Strong Excel proficiency and demonstrated ability to independently analyze large or complex platform data sets.
• Experience with testing and experimentation, including forming hypotheses, defining success criteria, and translating results into improvements in strategy or execution.

Preferred

• Prior direct people-management experience or substantial formal coaching or mentoring responsibility.
• Working knowledge of paid social and SEO sufficient to contribute meaningfully in cross-channel discussions and identify areas of overlap with paid search.
• Experience partnering with analytics teams on lifetime value, incrementality, attribution, customer segmentation, or marginal-return analysis.
• Experience using SQL, business intelligence tools, or other analytical tools beyond spreadsheet analysis.
• B2B e-commerce or business-customer acquisition experience.

Benefits

• We Offer:  - Inclusive culture with associate-led Business Resource Groups   - Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)   - Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!  https://careers.staples.com/Staples-Life/Benefits