Manager, Retail Media Strategy & Activation

New York City, NY (Hybrid)

$90K/yr – $110K/yrManager3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own RMN strategy and client leadership across Walmart Connect, Roundel, and emerging platforms while building a 2–4 strong analytics team and partnering with insights and client solutions to translate data into actionable retail outcomes.

  • Lead strategy and optimization across performance-driven retail media to drive ROAS.
  • Oversee hands-on activation in Criteo and manage catalog/item-level optimization and platform ops.
  • Codify best practices and optimization frameworks to improve internal workflows and client impact.

Job Description

Responsibilities

  • Serve as the strategic lead across Retail Media Networks (RMNs), focusing heavily on ecosystems like Walmart Connect, Target Roundel, and emerging commerce platforms.
  • Act as the primary point of contact and subject matter expert for assigned clients; proactively manage communication, translate complex retail data into strategic narratives, and build strong partnerships.
  • Lead campaign strategy, planning, and optimization across performance-driven retail media channels to drive measurable business outcomes and return on ad spend (ROAS).
  • Oversee hands-on activation and execution within retail aggregation platforms, specifically requiring deep operational excellence in Criteo.
  • Manage, mentor, and develop a team of 2–4 Analysts and Senior Analysts, guiding their professional growth and campaign execution quality.
  • Partner with Media Analytics to support deep-dive reporting and actionable insights, and collaborate with Client Solutions to align platform strategies with overarching client business goals.
  • Codify and share retail media best practices, industry POVs, and optimization frameworks to streamline internal workflows and drive operational excellence.

Requirements

  • 3–5+ years of experience in digital media planning, activation, and performance marketing, with a distinct focus on Retail Media Networks.
  • Proven, hands-on experience activating retail media through Criteo is required.
  • Strong experience with Walmart Connect and/or Target Roundel is highly preferred.
  • Experience managing and developing a team of 2+ direct reports (Analysts/Senior Analysts).
  • Familiarity with managing large product catalogs, item-level/ASIN management, and inventory-driven optimization.
  • Familiarity with retail media management tools such as Pacvue, Skai, or similar commercial technologies is a strong plus.
  • Strong analytical acumen; comfortable working with large datasets, Excel (pivots, VLOOKUPs), and translating lower-funnel performance metrics into clear client insights.
  • Exceptional presentation, written, and verbal communication skills, with the ability to confidently lead client status meetings and strategic planning sessions.
  • Ability to thrive in a fast-paced, entrepreneurial, and highly collaborative team environment.
  • Bachelor’s degree with relevant major preferred

Preferred

  • Experience with Walmart Connect and/or Target Roundel (preferred).
  • Familiarity with Pacvue, Skai, or similar toolsets (strong plus).

Benefits

  • Healthcare/Dental/Vision
  • Unlimited PTO
  • 401k Contributions
  • $75/mo Wellness Stipend
  • $100/mo Mobile Phone Stipend
  • $50/mo Internet Stipend
  • $500/yr Annual Learning Stipend
  • $2,000/yr Annual Tuition Stipend
  • One-time $200 New Hire Home Office Equipment Stipend
  • Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave

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