Responsibilities

• Develop and execute retail media strategies and plans with each lead customer aligning brand’s overall business and media strategy
• Deep understanding of the Retailer, their plans and overall media and what role does the brand play in that
• Partner with shopper marketing teams to align the media plans to the overall shopper marketing initiatives
• Partner with brand and eCommerce teams to ensure retail media campaigns are integrated with broader marketing and brand media strategies
• Closely work with Retailer’s agency to manage media buys, placements, execution and optimization to deliver the agreed plan
• Develop Audiences definition for each customers media plan working with data identify resolution parties and customer 1P data
• Manage quality assurance of media campaign activation, ensuring all buys meet best practices and contracted details
• Ensuring campaigns are optimizing and delivering to priority media and brand KPIs
• Spearhead the Clean room use cases to drive efficiencies and obtain insights on actual media execution
• Establish and maintain a robust reporting framework to track key performance indicators (KPIs) such as sales, share of voice, MMM, return on ad spend (ROAS), and audience strategy Generate weekly, monthly, and quarterly performance reports, providing clear, concise summaries of campaign performance and key learnings

Requirements

• Bachelor’s Degree in Marketing, Media, or related field
• 5+ years of media experience (Media Planning, Buying, Analytics, Optimization, Execution)

Preferred

• 2+ years of Retail Media Experience
• Proven track record of managing significant media budgets and achieving strong ROI
• Expert-level knowledge of major media platforms, including Amazon Ads (Amazon Marketing Cloud a plus), Google, and DSPs
• Strong analytical skills with the ability to interpret data from various sources and relate them back to business goals and objectives
• Excellent communication and presentation skills, with the ability to distill complex data into clear, actionable insights for a non-technical audience
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously
• Proactive and self-motivated with a strong sense of ownership and accountability
• Familiarity with marketing attribution models and incrementality testing
• Experience with data clean room collaborations and audience resolution
• Ability to translate platform updates into actionable optimization

Benefits

• Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.