Manager, Retail Media

Overland Park, KS (Hybrid)

$110K/yr – $155K/yrManager5+ years exp

Posted 2 months ago

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Job Summary

Own the end-to-end retail media program across key retailers, aligning brand, shopper marketing, and eCommerce goals while driving measurable impact through audience-driven activation and rigorous performance sharing.

  • Retail media strategy: Develop and execute retailer-aligned plans with cross-functional partners.
  • Audience & activation: Define 1P audiences, ensure QA of activations, and optimize to priority KPIs.
  • Measurement & governance: Establish reporting, track ROAS, share of voice, MMM, and audience strategy, and provide data-driven insights to teams.

Job Description

Responsibilities

  • Retail media strategy: Develop and execute retailer-aligned media plans, coordinating with brand, shopper marketing, and eCommerce teams.
  • Audience & activation: Define and leverage 1P audience data, supervise QA of activation, and optimize to priority media and brand KPIs.
  • Partnerships & governance: Work with retailer agencies to manage buys, placements, execution, and optimization; collaborate on joint planning.
  • Measurement & reporting: Establish a robust reporting framework tracking sales, share of voice, ROAS, MMM, and audience strategy; deliver weekly, monthly, and quarterly insights.
  • Data & insights: Analyze large datasets to identify trends and make recommendations for optimization and future strategy.
  • Knowledge & enablement: Serve as internal SME on retail media, train cross-functional teams, and stay updated on platform updates.
Hill's Pet Nutrition logo

Hill's Pet Nutrition

Work that matters, fueled by passion for pets!At Hill’s we have a purpose. Every day around the world, we transform the lives of millions of pet families through pioneering innovation, science-led nutrition and the best and brightest people.Did you know that the work we do today was originally inspired by Buddy, a guide dog who was suffering from kidney failure in the late 1930s? Dr. Mark Morris Sr. believed the illness was a result of poor nutrition, so he developed a new pet food to help Buddy live a longer, healthier life. That pet food was the forerunner of Hill’s Prescription Diet® k/d® Canine.Dr. Morris was a caring veterinarian, a visionary for clinical nutrition and the founder of Hill’s Pet Nutrition. We are proud to carry on his tradition of caring and his commitment to transforming lives through the highest-quality pet nutrition available. In fact, our mission is “to help enrich and lengthen the special relationships between people and their pets.”Hill's® Science Diet®, Prescription Diet® and Ideal Balance® brand pet foods are sold in more than 86 countries, with total annual sales of more than $2 billion.We share our core values of Caring, Global Teamwork and Continuous Improvement with our parent company, Colgate-Palmolive. Our support to homeless pets and shelters is a living, breathing example of our values, and we are an industry leader in providing pet food to shelter animals around the world. Our Hill’s Food, Shelter & Love program has donated more than $300 million worth of food to shelters and has helped more than 12 million pets find their forever home!We invite you to learn more about Hill’s Pet Nutrition on our website, www.HillsPet.com or www.Hillsvet.com Follow us: https://www.facebook.com/HillsPet, https://twitter.com/hillspet, https://twitter.com/hillsvet,https://www.pinterest.com/hillspethttps://www.instagram.com/hillspethttps://www.youtube.com/user/OfficialHillsPet

Founded in 1948
Leawood, Kansas, USA
3.6K employees (267 in marketing)

Traffic Signals

Monthly Visitors
2.6M
Monthly Google Ads Budget
$366.6K
Traffic Source Mix
Search
65.2%
Direct
25.3%
Referral
4.4%
Social
3.2%
Paid
1.9%

Headcount Trend

Current headcount: ~3.6K

Marketing Team

Marketing Team Size
211 (6% of company)
Marketing Roles Posted (Last 30 Days)
4

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