Responsibilities

• Develop and execute marketing plans with objectives, strategies, and tactics to support market growth targets driven by analytical insights
• Merchandise and optimize ecommerce menus at a store level to increase online conversions and drive traffic to our physical stores
• Create, manage, and execute promotion and discount strategies by market
• Use analytics to make business decisions
• Develop strategies and action plans for retail marketing including promotional events, partner collaborations and community outreach initiatives
• Find efficiencies across a complex and dynamic marketing stack to improve overall customer experience
• Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a rapidly changing, entrepreneurial culture
• Work cross functionally with retail, commercialization, and operations to deliver best in class marketing to launch and support product roadmaps
• Develop strong retail marketing plans that support state revenue targets while maintaining flexibility to adapt to changes in market conditions
• Maintain working knowledge of the consumer, markets, and trends to glean insights and develop data-driven plans to capitalize on opportunities

Requirements

• Bachelor's degree required
• 5+ years working in Marketing with a focus on execution, product introduction and commercialization, cross channel media strategy and execution
• Strategic mind-set, with experience in developing business strategies in complex and dynamic business environments
• 3+ years in consumer-packaged goods marketing, digital marketing, or retail marketing preferred
• Experience leading a team in a matrixed organization
• Experience contributing to the retail planning process
• Excellent project management skills
• Strong customer focus and relationship orientation
• Exceptional written and verbal communication skills
• Regional and national travel required

Preferred

• Comfort with analytics and strong business acumen
• Strong understanding of retail marketing
• Ability to pivot priorities quickly and effectively as needed
• Experience developing all aspects of marketing eco-system
• Proven mastery of product launch protocol
• Experience with media buying and budget management
• Results-driver, with flexible demeanor with willingness to advance multiple discussions and workstreams in parallel

Benefits

• Medical, dental, and vision insurance
• 401(k) matching
• Paid holidays
• Paid time off
• Product discounts