Responsibilities

• Plan and execute lift measurement studies and lead the analytics learning agenda for campaign effectiveness and impact on brand KPIs.
• Primary lead for all cross-channel ad effectiveness for the account. This includes working with Planning and Activation teams for schedules and mapping, managing external vendors for sample collection and data aggregation, in-house analysis and creation of final reports, and presenting to clients.
• Support and manage all added value research for Content programs, working with Content partners to determine
• Work closely with Strategy and Planning to continuously leverage insights for integration into upcoming campaigns to ensure client advertising investment is optimized to drive results.
• Collaborate with client research, insights and analytics team; have deep knowledge of client’s business goals and challenges.
• Strategic thought-leadership; Evaluate new and current data partners and identify new approaches to ensure our research is cutting edge.
• Communicate opportunities, learnings and recommendations with authority and credibility.
• Drive day-to-day competitive intelligence and ad hoc syndicated research efforts
• Leverage social listening and syndicated tools to define category, consumer, brand and competitive landscapes
• Proactively educate internal and external clients on syndicated research resources, tools and approaches

Requirements

• 3+ years of conducting and presenting lift measurement studies.
• Quantitative educational background (preferred advanced degree in Statistics, Social Sciences, Economics, Quantitative Marketing, or related field).
• Ability to leverage data to make strategic business decisions, understanding and/or experience with digital media, and strong Excel skills.
• Proficiency at problem solving; must be able to be a trusted advisor who can consult, not just measure, for a client.
• Critical understanding of online media, exposure to offline media, as well as technology a plus.
• Strong analytical skills: able to analyze raw data, draw conclusions, and develop actionable recommendations; experience in the analysis of large data sets to find useful relationships.
• Ensure proper interpretation of data, i.e. write headlines that deliver on main take-away’s, focus on stat-sig not numerical differences, etc.
• Demonstrate expertise in data visualization, e.g. know which chart types best showcase the findings most important to convey, highlight charts and table components that illuminate the story
• Strong presentation skills.
• Proven ability to communicate complex, technical concepts to broad based stakeholder audience.
• Experience in a cross-functional team environment.
• Self-sufficiency and working independently with minimal supervision
• Understand relative importance of day-to-day tasks/challenges and relentlessly prioritize as a matter of routine

Preferred

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.