Manager-Regional Brand Marketing (6E)

USA (On-site)

$100K/yr – $162K/yrManagerFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own regional brand execution by turning national priorities into local campaigns, budgets, and programs while shaping regional performance through clear leadership and cross functional alignment.

  • Regional Brand Ownership: Lead strategy, activation, and budget management with local-market insights to optimize results.
  • Cross-Functional Orchestration: Coordinate sales, marketing and agencies to adapt national programs for regional impact.
  • Insight and Reporting: Translate regional plans into leadership-ready insights for continuous improvement.

Job Description

Responsibilities

  • Develop and Lead Regional Brand Marketing Strategy: Create and manage comprehensive regional brand marketing strategies and budgets aligned with national priorities. Translate high-level initiatives into actionable, locally relevant plans that drive impact across diverse markets.
  • Cross-Functional Collaboration and Coordination: Serve as the central liaison between regional sales leadership, marketing peers, and agency partners. Facilitate seamless communication, ensure alignment, and guide cross-functional teams in adapting national programs for effective regional execution.
  • Regional Program Activation and Optimization: Partner with internal teams, specifically with sales and marketing teams to activate national strategies at the regional level, leveraging local insights to identify opportunities, and assess agency-led events and programs. Provide feedback to optimize performance and improve market results.
  • Communicate Results and Provide Strategic Insights: Communicate regional marketing plans, execution progress, and outcome to leadership and stakeholders. Serve as the “local lens” by delivering insights that support continuous improvement, alignment, and enhanced regional performance.

Requirements

  • Bachelor’s degree (or higher) -OR- 4+ years professional work experience.
  • 5+ years of brand marketing or sales experience.
  • 3+ years in a supervisory role or equivalent leadership experience.
  • Must possess and maintain a valid driver’s license.
  • Experience in telecommunications.
  • Strong competencies in brand development, innovation, and project management.
  • Experience with a wide range of marketing communications, planning and execution.
  • Strong people management skills, including remote team oversight.
  • Excellent verbal, written, and presentation skills with the ability to influence senior leadership.
  • Knowledge of budgeting, financial analysis, and quantitative decision‑

Benefits

  • Medical Coverage
  • Dental Coverage
  • Vision Coverage
  • Life Insurance
  • 401(k) Plan
  • Generous Vacation & Paid Sick Leave
  • Seven Paid National Holidays & One Floating Holiday
  • Paid Parental Leave (6 weeks after 12 months of employment)
  • Adoption & Surrogacy Assistance
  • Employee Assistance & Wellness Programs
TDS Telecommunications LLC logo

TDS Telecommunications LLC

3.5 Glassdoor

TDS Telecommunications LLC (TDS Telecom/TDS®) delivers high-speed internet, TV entertainment, and phone services to a mix of small to mid-sized urban, suburban and rural communities throughout the U.S. With 1.1 million connections, TDS’ mission is to create a better world through its communications services. Powered by fiber-optics and new industry-leading technologies, TDS delivers up to 8 Gigabit internet speeds and offers internet-protocol based TV entertainment solutions along with traditional phone services. TDS also offers businesses VoIP advanced communications solutions, dedicated internet service, and data networking services. Visit tdstelecom.com.

Founded in 1969
Madison, Wisconsin, USA
2.6K employees (130 in marketing)
54% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
340.2K
Monthly Google Ads Budget
$323.7K
Traffic Source Mix
Search
35.9%
Direct
54.9%
Referral
6.6%
Social
1.1%
Paid
1.4%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Team Size
103 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Recent News