SMCP NORTH AMERICA (US, CANADA)

Manager, Public Relations and Marketing

New York, USA (Hybrid)

$100K/yr – $110K/yrManager6+ years expFull time

Posted 4 months ago

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Job Summary

Own and execute seasonal luxury fashion marketing and brand storytelling across global teams with cross-functional collaboration and influencer/CRM activation to grow brand awareness and traffic.

  • Own seasonal communications calendars and brand activation across channels.
  • Must-have: 6–8+ years in luxury retail marketing or PR with strong media relations.
  • Standout: Cross-functional leadership with Paris HQ, NA teams, and CRM collaboration.

Job Description

Responsibilities

  • Develop and execute seasonal communications strategies and calendars to build brand awareness & strengthen Maje market position.
  • Work closely with Paris HQ and cross functional North America teams to ensure full 360 alignment on brand strategy, content and activation.
  • Maintain and manage the seasonal communications and marketing budget.
  • Support digital marketing campaigns in close partnership with media partners, influencers, and the global digital team to ensure content alignment and KPI delivery.
  • Increase brand awareness and desirability through a thoughtful and modern influencer strategy targeted to new and existing audiences.
  • Research, identify and engage influencers across platforms and collaborate on original brand appropriate content.
  • Develop and maintain influencer documentation, segmentation and performance tracking including organic results.
  • Partnership with CRM on brand storytelling, email copy & marketing materials
  • Partner with CRM to plan email cadences supporting campaigns, launches, client acquisition, retention, prospecting and retargeting.
  • Oversee and manage the PR Coordinator on sample trafficking and influencer support.

Requirements

  • Bachelor's degree with a minimum of 6-8+ years of experience in retail marketing, digital media, PR, VIP, celebrity and event management, preferably within luxury and fashion.
  • Strong editorial and media relationships and in-house PR experience.

Preferred

  • Strong understanding of luxury and fashion culture.
  • 360 activation capability across digital, retail, events and PR.
  • Highly motivated, hands on and proactive with a collaborative mindset.
  • Strong communication, organization, and project management skills.
  • Able to manage multiple priorities in a fast-paced creative environment.

Benefits

  • Fun/collaborative, team-oriented work environment
  • Health, Vision, and Dental Insurance
  • Generous shopping discount
  • Generous PTO Bank
  • 13 corporate holidays with early dismissals the day before the holiday.
  • 401K Savings Plan
  • Culture of Engagement
  • Career Growth Opportunities
  • Flexible hybrid work schedule
  • 4 completely remote workweeks per year.