Responsibilities

• Collaborate with the Senior Manager, Marketing & Communications to develop comprehensive marketing plans and timelines for BGS conferences, webinars, alumni events, virtual networking sessions, and various programs.
• Execute multi-channel marketing campaigns, including email marketing, website content, social media, paid advertising, and digital promotions.
• Write and edit compelling marketing copy tailored to students, alumni, faculty, deans, corporate and education partners, and other audiences.
• Build and maintain program landing pages, registration forms, surveys, and event webpages.
• Coordinate with internal staff and alumni chapters to create and send alumni event messages.
• Collaborate with internal teams to ensure consistent branding and messaging across all marketing materials.
• Conduct audience research and segmentation to improve campaign effectiveness.
• Analyze campaign performance, including email engagement, website traffic, registration trends, attendance, and conversion metrics.
• Develop post-event reports with actionable recommendations to improve future marketing efforts.
• Identify, research, and qualify new corporate, nonprofit, and university partnership opportunities aligned with the BGS mission.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, Nonprofit Management, or related field.
• 3+ years of experience in marketing, business development, partnership development, sponsorship sales, communications, or related fields.
• Excellent written, verbal, and interpersonal communication skills.
• Strong copywriting and editing abilities.
• Experience creating and executing email marketing campaigns.
• Experience managing website content and landing pages.
• Strong project management and organizational skills.
• Ability to manage multiple priorities in a deadline-driven environment.
• Analytical mindset with experience evaluating campaign performance and marketing metrics.
• Proficiency with Microsoft Office.

Preferred

• Experience with marketing automation software such as ClickDimensions.
• Experience with Microsoft Dynamics CRM.
• Experience with Canva or Adobe Creative Suite.
• Experience working with nonprofit, higher education, or membership organizations.
• Experience managing sponsorships or business development initiatives.
• Knowledge of project management platforms such as Basecamp.

Benefits

• Paid Time Off: BGS employees can accrue 20 days of PTO during their first year of employment. This will increase to 30 days of PTO once an employee has reached 5 or more years with the organization.
• 403(b) Retirement Plan: BGS will match any 5% contribution to this plan at 7.5% after one year of employment.
• Health, Vision, and Dental Insurance: Health and Vision are covered by Blue Cross/Blue Shield and Dental is covered by Ameritas. BGS pays 80% of the premium and the employee pays 20%.