Manager, Product Marketing: Trust & Safety, Community at Amazon.com | New York, USA | $109K/yr – $180K/yr

Manager, Product Marketing: Trust & Safety, Community

New York, USA (Unknown)

$109K/yr – $180K/yrManager4+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive product marketing for Twitch Trust & Safety and creator communities, turning complex safety features into clear value for creators and viewers.

Own cross-functional GTM from strategy through launch with data-driven metrics
Must-have: 5+ years in product marketing in consumer tech or creator spaces
Standout: Deep collaboration with Product, Policy, and Creator programs to shape roadmap and messaging

Own product marketing strategy for Trust & Safety and Community/Creator product portfolios, developing deep expertise in user problems and the competitive landscape
Craft positioning and messaging translating complex features into clear value propositions for creators, moderators, and viewers
Develop and execute go-to-market strategies for launches and feature releases including audience segmentation, channel strategy, timing, and success metrics
Partner with Product Management to influence roadmap priorities using market insights, competitive intelligence, and community feedback
Collaborate with Brand, Communications, and Integrated Marketing to drive awareness, education, and adoption of safety tools
Navigate sensitive topics with care, developing communication strategies for harassment, content moderation, creator safety, and community health
Build cross-functional relationships with Policy, Legal, Creator Programs, and Customer Support for aligned messaging and launches
Define and track KPIs for product adoption, retention, and sentiment, using data to iterate on marketing strategies
Champion the creator and community voice internally, bringing user insights into product and marketing decisions

4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
5+ years of product marketing experience, preferably in consumer tech, social platforms, or creator economy products
Demonstrated experience marketing products in sensitive or complex spaces (AI, trust & safety, policy-adjacent, community health)
Track record of developing product positioning that resonates with diverse consumer audiences
Experience leading cross-functional go-to-market efforts from strategy through execution
Strong analytical skills with the ability to translate data into actionable strategies
Excellent written and verbal communication, able to distill complex concepts for varied audiences
Experience working closely with product management to influence roadmap and strategy
Experience collaborating with cross-functional teams for coordinated launches

Experience managing external partners to develop marketing programs
Experience presenting ideas to various levels of an organization to gain support
Experience in livestreaming, gaming, social media, or creator economy space
Background in community management, AI, content moderation, or trust & safety
Experience marketing to creator or developer audiences
Familiarity with Twitch platform, community, and creator ecosystem
Experience with crisis communications or sensitive product communications