Manager, Product Marketing - New Content Experiences & Product Innovation at Netflix | Los Angeles, CA | $240K/yr – $362K/yr

Netflix

Manager, Product Marketing - New Content Experiences & Product Innovation

Los Angeles, CA (On-site)

$240K/yr – $362K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the product marketing narrative for launches and bridge product and marketing to shape big stories, audiences, and channels across global markets.

Launch positioning and differentiation: define value, competitor comparison, and tie to Netflix differentiators.
GTM coordination: align product, audiences, channels, messaging, and cross-functional execution for global launches.
Story surfacing: connect future product work to marketing storytelling and a consistent on/off service experience.

Job Description

Develop the positioning for key product launches. What is the value we are offering to the customer? How do we stack up to competitor capabilities? How does this launch tie back to our brand differentiators?
Collaborate with the product team to identify member needs and help shape the long-term vision for Netflix’s member experience innovations, focused on our investment in new products and experiences.
Build go to market strategy for new launches – develop key audiences, channels, countries to activate, messages, etc. Work with product and marketing partners to clearly define marketing objectives and coordinate various parts of the marketing organization to execute against those goals.
Assess upcoming product and feature launches to identify bigger stories or position multiple launches in a clear way for consumers and tie those launches back to the broader Netflix value proposition.
Navigate complex cross-functional environments to ensure alignment and connectivity. Communicate effectively with leadership, facilitating complex ideas in compelling and clear ways.
Serve as the bridge between product and marketing teams to ensure consistent experience on and off service.

8+ years of experience in Marketing or related fields with an emphasis on product marketing or consumer marketing.
Preferred B2C and/or entertainment industry product marketing experience.
Experience and success in developing and executing 360 global marketing campaigns to bring products and features to market.
Experience in developing consumer messaging, value propositions, positioning and naming - specifically focused on global product launches.
High-level understanding of product development and product strategy.
High-level understanding of product growth and developing strategic roadmaps.
High tolerance for change, and comfortable meaningfully contributing in a fast-paced, ever-changing environment.
Passion for entertainment, media and digital content.
Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams.
Strong project management skills.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Founded in 1997

Los Gatos, CA, US

17K employees (5,792 in marketing)

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