Responsibilities

• Product Strategy & Roadmap - Define and maintain product line strategy aligned with market trends and customer requirements. - Develop business cases for new FPGA products, IP, solutions and features. Go-to-Market Execution - Create and implement marketing plans, including product positioning, messaging, and competitive differentiation. - Drive new product introductions (NPIs), including pricing, forecasting, collateral development, and training. Competitive Analysis & Positioning - Conduct in-depth competitive analysis to understand market dynamics, competitor offerings, and pricing strategies. - Develop clear product positioning and value propositions to differentiate Microchip FPGA solutions. - Provide competitive intelligence to sales teams and create tools for objection handling. Business Development - Identify and pursue new business opportunities in target markets and strategic accounts. - Collaborate with sales teams to develop account strategies and secure design wins. - Build relationships with key customers, ecosystem partners, and industry influencers to expand Microchip’s FPGA footprint. - Support negotiations for strategic partnerships and joint development initiatives. Cross-Functional Collaboration - Work with engineering to define specifications and prioritize features. - Support worldwide field sales and applications teams with tools, training, and competitive analysis. Market Intelligence - Analyze market trends, customer needs, and competitive landscape to guide product decisions. - Represent Microchip at industry events, conferences, and customer meetings.

Requirements

• Bachelor’s degree in Electrical Engineering or related field (MBA preferred)
• 12+ years of relevant experience
• 5+ years in semiconductor product marketing experience
• Proven track record in defining product strategies, managing product lifecycle, and driving business development.
• Strong technical understanding of semiconductor architectures and applications.
• Excellent communication, presentation, and negotiation skills.
• Ability to work in a global, cross-functional team environment.

Benefits

• Health benefits that begin day one, retirement savings plans, and an industry leading ESPP program with a 2 year look back feature.