Manager, Product Marketing - Americas

Jessup, MD (On-site)

$108K/yr – $185K/yrManager8+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end product and portfolio leadership by turning customer and market insights into differentiated offerings, pricing, and go-to-market plans that accelerate growth.

  • Define and execute learning plans to capture customer needs and competitive intel.
  • Shape product roadmaps, pricing, and lifecycle management across markets and channels.
  • Translate insights into compelling value propositions and cross-functional launch plans.

Job Description

Responsibilities

  • Develop and execute a learning plan to capture and prioritize customer needs and the competitive landscape
  • Develop market segmentation. Identify growth opportunities across markets and channels.
  • Serve as the voice of the customer, translating learnings into actionable insights for product development
  • Maintain and leverage the database for customer insights and competitive information
  • Develop and execute product and portfolio strategies aligned with business goals, market opportunities and customer needs
  • Conduct portfolio reviews, assess opportunities, and create actionable recommendations and plans
  • Develop a product roadmap with clearly defined specifications, business cases and prioritization
  • Identify, prioritize and implement improvements to existing products
  • Oversee product lifecycle analysis and optimize the portfolio
  • Establish pricing to optimize growth and profitability

Requirements

  • Bachelor’s Degree in an engineering or technology discipline. Bachelor’s in marketing with technical experience considered
  • 8+ years of direct work experience in the industrial cooling / refrigeration industry preferred
  • Experienced portfolio strategist, product and positioning developer and manager of disciplined execution
  • Demonstrated portfolio management, product development and launch leadership
  • Experienced in gathering and leveraging market intelligence
  • Demonstrated business and financial acumen
  • Strong analytical skills with the ability to identify, and drive to act upon relevant opportunities
  • Able to advance despite incomplete or inconsistent information
  • Relationship builder with the ability to influence where you don’t have control
  • Ability to deliver persuasive internal and external presentations

Preferred

  • Spanish language ability would be a plus
  • MBA is a plus

Benefits

  • BAC offers a comprehensive benefits package to include medical, dental, vision, paid time off, 401k, employee stock ownership plan, and more. Please see additional details on the BAC website at www.Baltimoreaircoil.com.
  • BAC Employees are eligible to participate in an annual bonus incentive program.
  • Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
Baltimore Aircoil Company logo

Baltimore Aircoil Company

At BAC, we don’t just build cooling systems, we shape the future of sustainable solutions. With over 85 years of innovation, we lead the HVAC, industrial, and refrigeration industries in delivering evaporative, hybrid, and dry cooling technologies that power the world’s most demanding environments.Global Reach | Sustainable Stewardship | Relentless innovationFrom data centers to manufacturing plants, our solutions help customers reduce energy use, improve efficiency, and protect the planet. Every day, our 3,000+ employees from our 500+ sales offices and 10 factories globally work side-by-side with partners to deliver smarter, safer, and more sustainable cooling.We’re proud to be part of Amsted Industries, an employee-owned company that thrives on teamwork, integrity, and enterprise. At BAC, we’re inspired by nature and powered by our people. Founded in 1938, BAC (Baltimore Aircoil Company) is a global leader in sustainable cooling solutions. Our mission is simple yet powerful: to continually advance truly sustainable cooling, inspired by nature and powered by our people, for a world that depends on it to grow, succeed, and thrive.We serve a wide range of industries, from commercial HVAC and industrial processing to mission-critical data centers, delivering high-performance solutions that balance human and planetary health.Our Values:-- Courage-- Innovation-- Responsibility-- TrustWhy Work at BAC?BAC is more than a workplace, it’s a community. We empower our employees to lead, innovate, and grow. Our culture thrives on collaboration, inclusion, and a shared commitment to sustainability. Whether you're in engineering, marketing, operations, or customer service, your work at BAC makes a global impact.At BAC, You Can: -- GROW-- MAKE AN IMPACT-- FEEL VALUED-- BELONGWe are:-- Employee-owned through Amsted Industries (US only)-- Globally present with local expertise-- Leaders in sustainability and innovation

Founded in 1938
Jessup, Maryland, USA
1.2K employees (56 in marketing)

Traffic Signals

Monthly Visitors
29.9K
Monthly Google Ads Budget
$4.2K
Traffic Source Mix
Search
52.8%
Direct
38.3%
Referral
6%
Social
1.6%
Paid
1.2%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
30 (3% of company)
Median Career Experience
18 years
Median Tenure
13.6 years