Responsibilities

• Own the strategy and performance of programmatic activity with full operational responsibility
• Lead Programmatic planning and media-buying across all territories, ensuring both functions are optimized to achieve high levels of growth with an ROI-focus
• Keep abreast of market trends and developments
• Work closely with the planning teams to recommend effective growth strategies and budget
• Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).
• Lead Programmatic innovation within the team and the effective use of relevant tools, identifying new BETAs and data sources to drive our Programmatic offering forward
• Clearly communicate performance and uncover growth levers
• Effectively document our strategies and approach to drive common understanding and efficiency

Requirements

• 3+ years of progressive experience in programmatic media, with hands-on experience in programmatic media buying and campaign management
• Deep understanding of programmatic landscape, with experience planning and buying self-serve programmatic through at least one platform
• Proven experience with Direct Response and Brand campaigns with experience with attribution and optimizing towards strict KPI goals
• Highly numerate, logical thinker, comfortable using excel to both run campaign analysis and provide recommendations, with experience using analytics to drive decision-making
• Demonstrable experience driving growth through testing and analytics
• Excited by working in a fast-paced environment with excellent troubleshooting and QA skills - strong attention to detail essential
• Proven project management, self-organization and prioritization skills - Ability to multi-task with effective resolution management in a fast-paced, growing environment
• Reasonable availability to respond to requests and attend to the real-time needs of campaigns outside normal business hours
• Clear communicator who can translate strategy into action.

Preferred

• Bachelor’s degree or higher preferred
• Additional languages are a plus.

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: - Paid Family Care for parents and caregivers for 12 weeks or more - Monetary assistance and support for Adoption, Surrogacy and Fertility - Monetary assistance and support for pet adoption - Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance - Tuition Assistance - Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more - Matching Gifts programs - Flexible working arrangements - 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) - Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.