Manager, Performance Marketing at Netflix | Los Angeles, CA | $215K/yr – $346K/yr

Netflix

Manager, Performance Marketing

Los Angeles, CA (On-site)

$215K/yr – $346K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive Netflixs programmatic performance marketing across CTV, display, video, and audio to grow membership and ROAS.

Must-have: 7+ years in customer acquisition and programmatic campaigns with DSPs like The Trade Desk and DV360.
Standout: End-to-end project management and cross-functional partnership with Brand, Product Marketing, and Country Marketers.

Job Description

Responsibilities

Own, execute, and regularly optimize programmatic performance marketing campaigns across CTV, display, video, and audio channels, in addition to other paid media.
Deliver strong business impact (e.g. revenue, growth, and ROAS) across all key markets, contributing to Netflix's membership growth goals.
Lead the end-to-end project management for performance marketing campaigns, including managing timelines, deliverables, and communications to stakeholders.
Manage relationships with regional stakeholders to deliver a best-in-class partnership.
Partner with Brand, Product Marketing, Consumer Insights, and Country Marketers to ensure the delivery of high-quality, legally-compliant creative to potential members. Be an expert in programmatic-first creatives across CTV, display, video, and audio placements.
Collaborate with partner teams to develop a test-and-learn agenda aimed at unlocking new programmatic channels, ad formats, and scaling user acquisition activities. Assist in translating campaign/test results into clear, concise, visual, and exec-friendly memos and decks.
Be a thought partner to a broad set of cross-functional partners, including Finance, Data Science, and Engineering, on key web and mobile solutions for optimal measurement needs.
Streamline ad operations, including partnering with platform reps to set up campaigns, upload creative into the platforms, build and QA ads, and set the ads live.
Maintain and enhance Netflix's relationships with user acquisition partners, unlocking additional value and opportunities.

Requirements

+7 years of implementing successful customer acquisition strategies and managing KPIs in the entertainment industry, a fast-paced subscription-led business, or a digital-native company, with a focus on running and scaling programmatic campaigns across CTV, display, video, and audio.
Experience building a programmatic performance marketing program from scratch, working directly in and with DSP platforms such as The Trade Desk and DV360.
Resourceful, endlessly curious, and has a high comfort level independently project managing complex initiatives with many moving parts and stakeholders.
In-depth understanding of user acquisition algorithms, incremental-based KPIs, and programmatic marketing technology (DSPs, Ad Servers, Campaign Managers, Ad Verification, etc.)
Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams.
Analytical with an ability to craft a clear and concise data-driven narrative.
High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.
Strong level of ownership, accountability & ability to manage multiple stakeholders across different projects.
Respect, understanding, and enthusiasm for Netflix culture.

Preferred

Experience with Ads Manager tools for businesses (e.g. Meta, Google, and TikTok Ads Manager) an added bonus.

Benefits

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Founded in 1997

Los Gatos, CA, US

17K employees (5,792 in marketing)

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