Responsibilities

• Team Leadership
• Directly manage website/email specialist(s) — providing clear direction, regular 1:1s, and structured development.
• Establish meeting cadences, documentation standards, and cross-functional communication norms.
• Identify knowledge gaps and single points of failure within the team and proactively build redundancy into processes.
• Paid Digital Advertising
• Plan, execute, and optimize paid campaigns across Google Ads, Meta, and TikTok with a focus on efficiency and measurable ROI.
• Own channel-level budgeting, audience strategy, and creative testing frameworks.
• Build and maintain cross-channel performance reporting that connects spend to business outcomes.
• SEO
• Own SEO strategy and execution in partnership with direct report.
• Collaborate with the website/email specialist to ensure SEO is integrated into web and content workflows.
• Establish a single, coherent SEO roadmap with consistent reporting and measurable improvement in organic visibility.
• Website & Email
• Oversee Shopify-based web presence in partnership with your direct report, ensuring site health, UX, and conversion performance.
• Provide strategy and support for email marketing operations.
• Establish governance and prioritization for web and email requests across the broader team.
• Brand Activations
• Partner with internal stakeholders to commercialize products through integrated marketing activations.
• Coordinate across paid, owned, and earned channels to ensure cohesive go-to-market execution.
• Develop measurement frameworks that tie activation investment to business outcomes.What’s more? (Note: kept as original phrasing) — Develop measurement frameworks that tie activation investment to business outcomes.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• 6+ years of experience in performance marketing, digital advertising, or omnichannel marketing.
• 2+ years of management or leadership experience.
• Hands-on experience with Google Ads and Meta Ads Manager, with demonstrable campaign performance results.
• Experience managing multiple email platforms (HubSpot, Mailchimp, or Salesforce Marketing Cloud) preferred.
• Background in consumer hardware, home improvement, or the home improvement retail channel preferred.
• Experience with TikTok Ads and emerging paid social platforms preferred.

Preferred

• Experience with TikTok Ads and emerging paid social platforms preferred.
• Background in consumer hardware, home improvement, or the home improvement retail channel preferred.