Manager, Performance Marketing

Houston, TX (On-site)

Salary Not AvailableManager5+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end paid media performance for both Residential and Business lines, owning channels, optimization, and reporting.

  • Primary ownership of paid media execution across Social, Search, YouTube, Display, and more with agency partners.
  • Must-have: Expert-level Google/Meta Ads experience and multi-market budget management.
  • Standout: Cross-functional collaboration with Creative, Analytics, and Product teams.

Job Description

Responsibilities
  • Own end-to-end execution and optimization across all paid media channels, including Paid Social, Paid Search (Google/Bing), YouTube, Display, CTV, OOH, Retargeting, and emerging channels across both Residential and Business lines of business.
  • Act as the in-house performance owner alongside agency partners, overseeing daily pacing, budget reallocations, campaign launches, and in-flight optimizations to ensure accurate, timely execution across markets.
  • Partner with agencies on ongoing and ad-hoc initiatives, including rapid launches, creative refreshes, test-and-learn pilots, and priority business needs.
  • Translate high-level strategy and business objectives into actionable channel plans, aligned to funnel stage, market readiness, and LOB priorities.
  • Analyze performance and underlying data to identify trends, diagnose issues, and drive data-backed optimizations, delivering clear, actionable recommendations to improve efficiency and scale results.
  • Own performance outcomes against core KPIs including CAC, CPA, CVR, ROAS, and volume.
  • Make informed budget tradeoff decisions across channels, markets, and funnel stages to maximize impact.
  • Lead creative testing strategy and performance diagnostics, identifying what drives results.
  • Proactively surface scaling opportunities and performance risks, recommending course corrections before issues escalate.
  • Own all performance reporting and narratives, translating results into clear insights.
Requirements
  • Education and Experience Requirements: A degree in Marketing, Advertising, Communication, Design, or a related field is preferred but not required, 5–7+ years of experience in performance marketing and/or digital media
  • Expert-level, hands-on experience with Meta Ads, Google Ads
  • Strong working knowledge of YouTube, Pmax, TikTok, Reddit, and programmatic platforms
  • Experience managing or overseeing large budgets across multiple markets
Benefits
  • Competitive compensation package
  • Health, Dental and Vision insurance
  • 401(k) with company match
  • Paid time off and other generous benefit programs
  • Tuition reimbursement
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Founded in 2021
Houston, Texas, USA
369 employees (14 in marketing)

Traffic Signals

Monthly Visitors
119.1K
Monthly Google Ads Budget
$466.8K
Traffic Source Mix
Search
45.4%
Direct
43.9%
Referral
7.9%
Social
0.9%
Paid
1.9%

Headcount Trend

Current headcount: ~369

Marketing Team

Marketing Team Size
14 (4% of company)

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